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Both a tourist attraction, with regular school-holiday events for children (check the website), and a ginormous toy shop, Hamleys has all the must-have toys, attractively displayed to boot. Arranged on five noisy floors, with perky demonstrators showing off certain wares on every one, you’ll be lucky if you can spend less than an hour in here if you’re accompanied by children. There’s much to see: the basement has interactive toys, the ground floor is soft toys, floor one is all games, two is for pre-schoolers, three is girls’ stuff, four hobbies and five is boys’ toys with a café attached.

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Venue name: Hamleys
Address: 188-196
Regent Street
Transport: Tube: Oxford Circus

Average User Rating

5 / 5

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Best attrction for kids in London! They must see it! It is really fantastic. Huge offer of toys and very friendly vendor. There is always something going on! Great animators :)


I've been to Hamleys, I've been to FAO Schwartz........ENGLAND WINS!!! Seriously, Hamleys is so much fun, even if you're not a kid, even if you're not with a kid. My biggest regret in life. Not actually going there when I was a kid!! "Mum?? Dad??.....why did I not?!?!!?"