This small but central streetwear store has a New York feel to it – unsurprising as much of the stock, such as Supreme, comes from the Big Apple and Japan. There are also cool labels from London and further afield popular with the city’s skater contingent– such as Norse Projects, W Taps, Neighbourhood, NBHD denim and Original Fake. All the streetwear staples are in attendance – hoodies, polos, sneakers and caps – and the quality and design of the garments are a definite cut above. Labels like Pharell, William’s Ice Cream or Billionaire Boys Club justify their slightly above-average pricing. One of those into exclusives and rare releases.
7 Upper James Street
|Opening hours:||Open 11am-7pm Mon-Fri; 11am-6.30pm Sat; noon-5pm Sun|
|Transport:||Tube: Piccadilly Circus or Oxford Circus tube|