Time Out says
Posted: Tue Nov 30 1999
Honeyjam is one of those fashionable toy shops – Claudia Schiffer and Sophie Dahl are fans – that’s nevertheless still full of fun, and has a strong line in vintage playthings. There are classic toys that parents will remember from their own childhood, as well as some seriously aspirational role-playing toys, the apotheosis of which has to be the famous toy Aga (made to order).
It’s all beautifully laid out, with glories to catch the eye at every turn: tea sets, tiddlywinks, baby grand pianos, forts and dragon castles, and traditional wooden toys from companies like Bigjigs and Le Toy Van.
Honeyjam is number 72 in our list of the 100 best shops in London.