Honeyjam

  • Shopping
  • Toys and games
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Ladbroke Grove

Honeyjam is one of those fashionable toy shops – Claudia Schiffer and Sophie Dahl are fans – that’s nevertheless still full of fun, and has a strong line in vintage playthings. There are classic toys that parents will remember from their own childhood, as well as some seriously aspirational role-playing toys, the apotheosis of which has to be the famous toy Aga (made to order).

It’s all beautifully laid out, with glories to catch the eye at every turn: tea sets, tiddlywinks, baby grand pianos, forts and dragon castles, and traditional wooden toys from companies like Bigjigs and Le Toy Van.

Honeyjam is number 72 in our list of the 100 best shops in London.

Venue name: Honeyjam
Contact:
Address: 2 Blenheim Crescent
London
W11 1NN
Opening hours: Open 10am-6pm Mon-Sat; 12am-5pm Sun
Transport: Tube: Ladbroke Grove tube
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