Hugo: Red Never Follows



Saatchi Gallery

Until Sun Sep 1 2013

  • Free
  • Jeongmoon Choi


    Jeongmoon Choi

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Curated London

How 'on brand' do you like your art? German fashion powerhouse Hugo Boss has commissioned 20 contemporary artists to produce 20 creative works to celebrate 20 years of their Hugo ready-to-wear line. Where others in the contemporary art world are creating unbranded content, Hugo Boss seems to have listed the corporate colour scheme as the main criteria in the creative brief. The result is a series of pieces in a range of media - some are fun, some are abstract, some are peculiar, but they are all very, very red. For more from me, check out | @CuratedLondon