LCF College Shop
A new pop-up shop gives London College of Fashion graduates a leg-up - and the rest of us a taste of the future. Time Out awards it full marks
Slicker than a YSL 'Le Smoking' tuxedo, College Shop is no ordinary graduate fashion showcase. The first crucial difference, is that it's laid out - and functions - like a proper retail outlet, rather than a school hall. The second is the handpicked nature of the stock: a group of discerning industry insiders, together with London College of Fashion's world-class tutors, have personally sorted the wheat from the chaff, filling this Carnaby pop-up boutique with a selection of womenswear, menswear, accessories, illustration prints and fashion photography by BA and MA graduates deemed worth watching.
The team has also suggested price tags that fairly reflect each item's material, intensity of labour and size of run, which means, whether you fall for a £20 bracelet or a handmade silk dress at £400, your purchase offers great value, plus a potentially great investment should the designer's name skyrocket in the future. High-rollers can back their hunches with a punt on designers in the store's Luxe showcase, a more expensive option offering original catwalk pieces, which can be customised with a bespoke twist and are priced on request.
If you'd rather be sure of your designer investment, the pop-up also houses work by LCF's more established alumni and rising stars: expect ethical, structural pieces by London Fashion Week regular Ada Zanditon, for example, as well as colour-drenched menswear by Joseph Turvey and delicate, delectable illustrations by Rosie McGuinness.
Less shoppable LCF talent - namely its make-up artists and stylists - are also being given a chance to shine at the launch of the two-week pop-up on Thursday, when a late night shopping event sees them offer visitors insider tips on fashion's hot new looks.
LCF College Shop: Unit G5, Kingly Court, W1B 5PW. www.fashion. arts.ac.uk/about/college-shop. Fri Oct 19-Nov 1.