Lilly Bling

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Niche fashion labels and colourful, quirky accessories brighten up the Whitechapel Road

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    Among the wholesalers, fried-chicken joints and pungent wafts of curry, the boudoiresque ‘Lilly Bling’ sticks out on Whitechapel Road like a rather beautiful sore thumb. Aesthetic relief aside, the venture (by husband-and-wife team CJ and Harmeet Basra) seems set for success as the couple have a wealth of fashion experience between them and they’ve made it their mission to apply their honed retail skills to Whitechapel residents, as well as alteration and dry-cleaning services, which will surely appeal to the growing commuter contingent in the area. Inside the shop’s unashamedly girly interior, the combination of niche fashion labels such as So Lee, Ollie & Nic and Yumi, as well as colourful, quirky accessories, marks it out as a winner.
    Best buy Pink Marilyn Dress by Mina, £70.
    Lilly Bling, 11 Whitechapel Rd, E1 (020 7247 4719) Aldgate East tube. Open Mon-Wed 10am-7pm; Thur-Fri 10am-8pm; Sat-Sun 12pm-6pm.

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Jane harling
Jane harling

While drive along the white chapel road I spotted your shop .. Wow bling I just wanted to stop my car and shop.. Everything looks 5* Can't wait to go back and shop till I drop