London Fashion Week: meet the bloggers
We chat to the London’s top style bloggers about Fashion Week
Ahead of Fashion Week we caught up with some of the biggest names in blogging to get their take on London style, fashion tweeters and how to kick-start a successful blog.
If Lulu Kennedy is the fairy godmother of the London fashion scene then Susie Lau is the chief herald, announcing new talent each season as they arrive at the fashion ball. Whether you want to know the graduate designers to watch or read an honest response to the latest catwalk collaborations, Style Bubble should be your first port of call.
What made you decide to start your blog?
Pure boredom. No, that's not a very good answer but honestly, I never had an awe-inspiring plan with the blog. I had a full time job in marketing and wanted to do something on the side as a hobby that was fashion related and that's how I started.
What would your advice be for anyone who wanted to start a blog?
Think about original content. The internet can be so crowded and in fashion blogging in particular, it's become quite saturated so it's really important to establish a content niche - something that is personal to you and people can resonate with.
Where do you go in London to find inspiration?
Too many to list here - all the biggies of course - the Hayward, the V&A but I also like smaller places like the Geffrye Museum or the Estorick Collection. I like White Cube, the Photographer's Gallery and Haunch of Venison as spaces. As a freelancer, it is my duty to go around cafes scamming their wifi for as long as possible without spending a fortune - thankfully places tend to be lenient about it - I like Violet Cakes in Hackney, Foxcroft and Ginger in Soho and any of the cafes in the National Galleries. As for shopping, that's a whole other list in itself - right now I love Strut off Broadway Market for really lovely designer vintage and Alfie's Antique Market is an old favourite of mine. I do my *ahem* research (aka dream browsing) at Dover Street Market and Liberty.
Which LFW SS12 shows are you most looking forward to and why?
I'm keen to see Louise Gray, Danielle Scutt, Holly Fulton, Michael van der Ham and J.W. Anderson to see how their aesthetic has progressed. I'm looking forward to seeing new names like Maarten van der Horst with whom I'm doing a side project for Peroni and Simone Rocha as well as some of the off-schedule names like Shao Yen and Leutton Postle. Of course names like Jonathan Saunders and Christopher Kane are always exciting prospects to look forward to.
Whose tweets will you be following during fashion week?
You've travelled to all the fashion capitals as a blogger, what do you think makes London style so distinctive?
The diversity. It's not one thing or the other. It's always an interesting amalgamation and not necessarily something that stems from high fashion either which is what makes it intriguing.
Interviews by Julia Fernandez