London's best lingerie shops

The best places to buy underwear so lovely it ought to be outerwear



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Myla © Simon Leigh

Don't get your knickers in a twist, shopping for lingerie is a breeze if you know where to look. We've rounded up the capital's best boutiques and specialist shops to get your heart racing.

  • Agent Provocateur

    6 Broadwick St, London, W1F 8HL

    First port of call for the glamorous, decadent and fashion-forward lingerie fan, Agent Provocateur designs some of the most desirable bras, briefs and babydolls around. The first AP opened in Soho way back in 1994, and the brand now boasts an international reputation... View Agent Provocateur listing

  • Bodas

    38B Ledbury Rd, London, W11 2AB

    There's a time and a place for seductive peepholes, tie-side knickers and marabou mules – and we urge you to embrace it. The rest of the time, boutiques such as Bodas are a real godsend. Head here for simple, well-cut and super-flattering bras and knickers... View Bodas listing

  • Coco de Mer

    23 Monmouth St, London, WC2H 9DD

    This erotic emporium is London's most glamorous introduction to kink. The boudoir aesthetic creates an unmistakable vibe of refined naughtiness, and trying items on is a particular highlight, what with the peepshow-style velvet changing rooms that allow your lover to... View Coco de Mer listing

  • The Lingerie Collective

    Ganton St, London, W1F 8QP

    If you're after erotic chic, the Newburgh Quarter's Lingerie Collective is the place to find it. Crafted peep-hole bras by Ell & Cee, vintage-inspired corsets by Bordelle and silk bodies by Hunt are among this store's kinky treasures... View The Lingerie Collective listing

  • Myla

    74 Duke of York Square, King's Rd, London, SW3 4LY

    Since it was founded in 1999, the luxury lingerie brand Myla has acquired a devoted following (its lace and freshwater pearl g-string acquired particular infamy after being featured in a classic Samantha 'Sex and the City' scene). There are now five London stores and various... View Myla listing

  • Pistol Panties

    75 Westbourne Park Rd, London, W2 5QH

    If the eye-catching window displays don't draw you in, the flattering cuts certainly will. Started up by British/Columbian designer Deborah Fleming, Pistol Panties proved an instant success (her entire first collection was snapped up by Selfridges), attracting a loyal... View Pistol Panties listing

  • Playful Promises

    Box Park, Bethnal Green Rd, London, E1 6GY

    Coquettish ensembles for grown-up ladies are in abundance at this lingerie boutique. Gorgeous lacey smalls, delicate bras and adventurous corsets can be found among a small womenswear collection including vintage-style chiffon blouses and pencil skirts. Unusually for... View Playful Promises listing

  • Rigby & Peller

    22A Conduit St, London, W1S 2XT

    Unquestionably the Rolls-Royce of the bra-fitting world, Rigby & Peller – corsetière to the Queen, no less – offers a professional, service-oriented experience in its Mayfair boutique. Once you've seen the difference these properly fitting undergarments make, there'll be... View Rigby & Peller listing

  • Strip

    Berwick St, London, W1F 8SZ

    Part waxing joint, part lingerie shop, Strip is a one-stop destination for your nether-region needs. There are four branches in London, though we love this dinky Soho outpost with its themed treatment rooms and choice pick of luxury labels... View Strip listing

  • What Katie Did

    36 Portobello Green, 281 Portobello Rd, London, W10 5TZ

    If you want to recreate Gemma Arterton's Bond girl look, get fitted/kitted out in WKD's Harlow Bullet Bra (not so much a push-up as a push-out). Even Gwynnie hasn't been able to resist the look (also snapped in Maitresse knickers by Mario Testino, no less, for Vogue)... View What Katie Did listing

  • Tallulah

    Cross St, London, N1 2BB

    A showcase for luxury lingerie brands as well as artisan labels, Tallulah is a great place to find posh and pretty pants. Brands include the lovely Aubade, Fleur of England, Huit, Mimi Holliday, Elle & Cee and Ayten Gasson – and the store has its very own bridal boudoir, just in case... View Tallulah listing

Users say


I would highly recommend taking a look at as they have many items for all and with Christmas coming up quickly it would be great to visit the site as they are having a full site discount of 40%

Anita  Coulibaly
Anita Coulibaly

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