Time Out says
Tue Dec 7 2010
Post-It notes shaped like apple slices… That essential Victoriana mask... A clock with eye-balls? Okay, you’ll never be able to justify what you buy here, but this whimsical little toyshop for adults is irresistible nonetheless. As well as the usual sorts of gifts you'd find in an eclectic shop like this (Bunny Suicides books, Miffy merchandise and unusual-shaped icecube trays), Maiden has the odd unique knick knack worth scouting for.
Maiden 188 Shoreditch High Street