Shopping in Mayfair

Find the best shops, salons and spas in Mayfair

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Paul Smith No. 9 Albemarle St

Paul Smith No. 9 Albemarle St

Mayfair is renowned for its designer shops, like label hunters' paradise Browns, but there are also many specialist shops that offer unique objects that you can't find anywhere else. Grays Antique Market stocks anything from antique and out-of-print books to art. If you'd rather pamper yourself, Mayfair's spas and hair salons are second to none. Guinot Spa provides virtually painless waxing, and Gentlemen's Tonic does modern men's haircuts and shaves with a touch of old-school flair.

Think we've missed a great shop, salon or spa in Mayfair? Let us know in the comments below.

Acne Studio

  • Critics choice

When it was established in 1997, Acne was less a fashion brand, more a high-concept collective. Four friends sat around in a posh Stockholm new build, thinking about product design and sharing a single motivating idea: the Ambition to Create Novel Expressions (Acne, get it?). 

  1. 13 Dover Street, W1S 4LN
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b store

  • Critics choice

One of London’s trendiest clothes shops, b store’s reputation as a stockist of innovative fashion labels remains unimpeachable – where else can you pick up clothes designed by this year’s Saint Martin’s graduates? 

  1. 24A Savile Row, W1S 3PR
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Browns

  • Critics choice

For the ultimate fashion fix look no further than Joan Burstein’s venerable store, which celebrated its 40th anniversary in 2010. Among the 100-odd designers jostling for attention at its five interconnecting shops are fashion heavyweights Chloé, Dries Van Noten, Balenciaga and Christian Dior. 

  1. 23-27 South Molton Street, W1K 5RD
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Dover Street Market

  • Critics choice

Comme des Garçons designer Rei Kawakubo’s ground-breaking six-storey space combines the edgy energy of London’s indoor markets – concrete floors, tills housed in corrugated-iron shacks, Portaloo dressing rooms – with rarefied labels. 

  1. 17-18 Dover Street, W1S 4LT
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Louis Vuitton Maison

  • Critics choice

Designed by New York City’s Peter Marino, the Maison (which is LV lingo for megastore) is similar to flagships in New York, Paris and Hong Kong, but stocked with the most rare and exclusive of Louis Vuitton finds. 

  1. 17-20 New Bond Street, W1S 2UE
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Marc by Marc Jacobs

So cheap are the branded trinkets prominently displayed as you walk into London’s first Marc by Marc Jacobs store that you could be tempted to walk straight out again, mistaking the goods for dodgy knock-offs. But take a closer look at the rails, and you know you’re in the right place. 

  1. 56 South Audley Street, W1K 2RR
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McQ

Stepping into the McQ store on Mayfair’s Dover Street, visitors are faced with a large white digital dining table – rather like a giant iPad. From here you can project catwalk images and videos of the Alexander McQueen diffusion brand onto the wall using small viewing boxes. 

  1. 14 Dover Street, W1S 4LW
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Vanessa Bruno

  • Critics choice

Vanessa Bruno sold originally in Harvey Nichols and boutiques nationwide, but the capital was more than ready for the 200sq ft of dedicated Bruno boudoir that opened in October 2010. 

  1. 1a Grafton Street, W1S 4EB
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