Murdock's artfully over-scrubbed interiors, full of flock wallpaper, vintage shop fittings and retro-packaged products, belies the small London chain's real age. Its first barbershop, in Shoreditch, opened in 2006, and still perfectly delivers the sort of centuries-old faux-heritage that is often copied but never bettered. With a full grooming package, from wet shaves, manicures and in-chair treatments to simple cuts and clever restyles, the décor may be old but consistent, high quality service is relaxed and contemporary. Accessories, manly gifts, art books and a generous edit of lotions and unguents, including Murdock's own branded cologne (from Black Tea to Vetiver) are all available at the brand's four London locations. This, the small Liberty concession on the lower ground floor, also offers gifts, fragrances and toiletries.
Other branches: Shoreditch, Covent Garden and Spitalfields