Slink into ultra-glam Odabash (unbelievably white, white carpets, driftwood lamps) and even if the best you can hope for this summer is a week in a caravan in Wales, you’ll feel like there’s a yacht with your name on it somewhere. Frankly, nothing less would do justice to the kaftans, amazingly flattering bikinis (£130-£175), sparkly flip flops and beachy-glam jewellery. Recent collections have featured palettes of white, sky and silver, and yellow, khaki, brown and metallic gold that’ll guarantee you stand out on the beach. A range of Odabash flip flops are also available, while children get their own range of swimsuits, bikinis and kaftans. The shop’s late summer sale is a fantastic way to stock up on high-quality swimwear on the cheap.
48B Ledbury Road
|Opening hours:||Open 10am-6pm Mon-Sat; noon-5pm Sun|
|Transport:||Tube: Notting Hill Gate tube|