Despite being set up by two Brits, Rag & Bone has been conspicuously missing from UK high streets. Americans, meanwhile, have been lapping up the label’s clean, urban aesthetic for the past decade, enjoying access to an impressive six stores in NYC alone. It’s about time, then, that founders Marcus Wainwright and David Neville introduced their work to the home crowd. The pair, however, have chosen an odd place to do it. Sloane Square, home to Tiffany & Co, Hugo Boss and Gieves & Hawkes, seems an altogether too grown-up and exclusive spot for Rag & Bone’s youthful, accessible appeal. It would be better suited, perhaps, among like-minded labels (think APC) in the east. It would be shame if the city’s cool fashion folk refused to mobilise, as it’s a store well worth travelling to. Large and airy (the giant arched windows are incredible), the space has an industrial feel, with a cast-iron staircasel leading down to a spacious basement floor housing the label’s denim bar (prices start at £120), shoes and a selection of surprisingly wearable wool-felt fedoras and trilbies. Upstairs, you’ll find a brief menswear collection featuring timeless blazers (around £400), shirts (£180) and T-shirts (£80) among jeans and trousers in both standard and statement shades. Womenswear ranges from casual cotton basics, via day dresses (around £250) to easy-to-wear, but obviously occasion-orientated dresses, blazers and separates.
|Venue name:||Rag & Bone||Contact:|
13-14 Sloane Square
|Opening hours:||Open 10am-7pm Mon-Sat; noon-6pm Sun|
|Transport:||Tube: Sloane Square tube|
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