Time Out says
Posted: Wed Feb 22 2012
Hidden away behind a residential door in Central London, Rossano Ferretti couldn’t feel more exclusive, complete with deferential porter to answer the door and usher you up a grand staircase. The beautifully turned out salon is the new addition to some twenty equally luxurious outposts around the world and bears Italian hair guru Rossano Ferretti’s trademark minimalist/luxe style. In this instance, that means white walls, black chairs, a few well-placed antiques, vintage family photographs and astonishing Fabergé chandeliers (the building formerly housed Fabergé’s offices). The space is designed to be as meticulously crafted as the haircuts the salon creates, and looks to reflect Ferretti’s unfussy cutting philosophy – one that talks repeatedly about the ‘invisible’ haircut. The idea is to work in harmony with your hair, restoring its natural character as opposed to shoe-horning it into a template style that neither suits your hair, nor your hair type. To achieve this, the stylist engages in a sort of tango-dance with your hair, trying to read its texture and the way is falls as well as feeding a little of your personality and lifestyle into the analysis. He then cuts instinctively while moving around your body: no blunt cuts, no discontinuation and certainly no stepped layering. The outcome is, in fact, an invisible haircut – one that ultimately looks like the result of genetic good luck rather than a hefty credit limit. Cuts from £85 for men and £120 for ladies.
Rossano Ferretti 17 St George St