Run & Become

  • Shopping
0 Love It
St James's Park

Tony Smith opened Run & Become in 1982 on its present site, and improving sales allowed him to buy the next door shop a few years later. Although Tony himself died in 2006, his daughters had already joined him in running the business and it remains family run.

The experienced staff, most of them enthusiastic runners, are determined to find the right pair of shoes for your particular physique and running style, with wide selections of road, off-road, fell and spiked shoes for sale, including Saucony, Brooks, ASICS, Puma and Adidas. Apart from shoes, the full gamut of running kit, from clothing to energy snacks to speed monitors, is also available.

Venue name: Run & Become
Address: 42 Palmer Street
Opening hours: Open 9am-6pm Mon-Wed, Fri, Sat; 9am-8pm Thur
Transport: Tube: St James's Park tube

Average User Rating

1.5 / 5

Rating Breakdown

  • 5 star:0
  • 4 star:0
  • 3 star:0
  • 2 star:1
  • 1 star:1
1 person listening
Rowan D

The R&B Store was given a high rating by "Time Out" as one of the best stores to purchase running shoes from, I found this less than accurate. I have been running for many years and needed a new pair of Interval shoes. The assistant was pleasant but didn't seem to be at all interested in my running background, injuries I may have sustained or am dealing with at present (which I was) or weekly mileage etc. I really do not think she knew what MTSS stood for!!! As R&B has no treadmill, I did the "Run up and down" gait analysis. I am highly dubious that an analysis of a runners gait and biometric stride pattern could be accurately determined in real time. The subtle nuances within the runners stride can be easily lost, leading onto incorrect shoe choice. They may feel good but are they doing the correct job? As space is at a premium within this store, the empty clothing section should be condensed for a treadmill and at least give the customer the choice. This store in conclusion is targetted I feel to novice or "geographically convenient" running people who have money to burn and a nonchalant attitude to the welfare of their feet. There are many other stores which can focus in much more detail on a runners biometric pattern to ensure correct choice and financial wastage. I did purchase an item buy I felt the technical aspects which should run in tandem with this sport were sadly missing.


Today, I tried to return a running outfit bought 4 days earlier at the Westminster store. The manager refused on the basis store policy has a "no refunds" policy. There is an option to exchange or take a credit note. The goods were unused, had labels attached and the original receipt was provided. Two tiny notices about the returns policy were in store, but one was obscured by magazines. Customers that buy from R&B online have the option to return goods and receive a full refund without having to even a reason and it is unfair for customers who buy in store to be treated differently. I have been shopping at R&B for many years and it is the first time I have tried to return anything. The manager was patronising and did not consider any of my points. Customer care was at best disappointing.