• Shopping
  • Home decor
0 Love It

Graphic designer Lizzie Evans has decked out this new lifestyle boutique with all her favourite things; the result is a space that’s a labour of love as well as a canny commercial move. With its rainbow kitchen accessories, Lisa Stickley wash bags, vintage-inspired soft toys and 1950s and ’60s furniture (of the Formica and Maid Server ilk), you can see why she might be proud of it.

Pixie make-up, retro brooches, old-fashioned notebooks, stylish alarm clocks, colourful cushions and a cute range of aprons and tea towels are further draws. The old-skool Casio watches for men and women, displayed in the glass-top counter, are particularly popular purchases.

Venue name: Smug
Address: 13 Camden Passage
N1 8EA
Opening hours: Open 11am-6pm Wed, Fri, Sat; noon-7pm Thur; noon-5pm Sun
Transport: Tube: Angel tube
Do you own this business?

Average User Rating

1 / 5

Rating Breakdown

  • 5 star:0
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:1
1 person listening
1 of 1 found helpful

A word of warning: 

Smug stocks some original, beautifully-crafted items. It had been my go-to location for gifts/home ware for a couple of years. I recently visited to exchange 2 items bought for me (were on my christmas list!) as part of a set of gifts (right items - wrong colours) but I was told by the owner I needed a receipt, even for a straight switch. I explained I'd rather not to alert the giver to the fact I was making an exchange and asked if she could look up the purchase up by buyers name, purchase date and items description for proof of purchase. The owner declined and then rolled her eyes! After expressing puzzlement at the lack of cooperation and rudeness (for one I'd spent hundreds there and was simply wanting to switch a red plant pot for a green one) I went to leave. On my way out she said frostily 'You should have asked the person for the right colours to begin with!' 

So yes, be prepared for some SERIOUS attitude from the owner (and don't ever have the temerity to ask for an exchange)