This east London company made its name with plastic fantastic jewellery: guitar plectrum charm bracelets, say, or kitsch anchor necklaces. Despite many imitators, it’s still going strong - tribute to the designers’ boundless inventiveness, which keeps it one step ahead of the competition. Think pastel-hued ric rac bangles, Dali–esque moustache necklaces, bow tie rings, pressed silk flower hairbands, volume-dial brooches and, for those with more cash to splash, intricately-cut lace-effect collars, which look a treat worn over a plain jumper. There are collaborations with the likes of Rob Ryan of Ryantown and artists Gilbert & George, and the shop also stocks Smart Women products and Andrea Garland’s beauty soaps, lotions and potions (handmade from scratch in Hackney). There’s now also a branch in Covent Garden.
Tatty Devine is number 75 in our list of the 100 best shops in London.