Chic homewares for all budgets
The retro armchairs and sofas
The owners of this ambitious store and café took a gamble on one of the few Shoreditch Streets that didn’t seem to be getting any smarter despite the rapid pace of gentrification around it. As highly respected and prolific interior designers, Shaun Clarkson and business partner Paul Brewster were justifiably confident they could turn a big ugly office space into a luxurious interiors mecca, and so they have done.
Pitfield London is a gorgeous place – a maximalist combination of fabrics, colours and textures; of vintage and new; of shopping and dining. You’ll find something different every time you visit, be it an interiors artist in residence at the back of the store or a wonky crystal glassware set procured from a collector.
There’s plenty to buy if your budget is the size of your Hampstead house, from new scarlet Chesterfields at £1,400 to original ’60s leather armchairs for £1,450. But the brilliant thing about this store is the amount of affordable stuff on offer if you’re a homebody with less disposable cash to spend on domestic flourishes – there are plenty of treats for under a tenner. And if all else fails, there are meringues the size of a plate in the stylish adjoining café.