The 100 best shops in London by type: ace accessories

Going shopping in London? Plan where to head with our round-up of the city’s finest retailers, from cheap vintage shops to world famous department stores

Now you’ve seen which are the 100 best shops in London. But where will you find something cheap to buy, or a piece of cutting-edge fashion straight off the catwalk? Somewhere with an in-store café or a family friendly set-up?

We’ve applied 25 handy labels to the 100 shops in our list – here you’ll find London’s best shops for accessories. The numbers in the yellow hexagons denote the shop’s position in our full list.

Are we missing something? Tell us your favourite shop in the in the comments below.

The 100 best shops in London by type: ace accessories

2

Liberty

Best for
Eccentric English style and historical prints

Don’t miss
The famous rug room

How much?

 

There is no more gorgeous a shop in London, possibly the world, than Liberty. While the high streets around it and beyond become more and more ubiquitous, this mock-tudor department store remains utterly unique – designed by Edwin Thomas Hall and son Edwin Stanley Hall to resemble a stately home.

It’s certainly one we’d love to live in, with an eccentric best-of-British jumble of haberdashery and its world-renowned fabrics, high-end fashion plus lotions and potions aplenty. Despite its vintage appearance, there is much innovation to be found, and they recently opened an excellent Josh Wood hair salon, an expensive but brilliant childrenswear department and a capacious bath shop offering many fragrant delights.

  1. Regent St, W1B 5AH
  2. www.liberty.co.uk
    Oxford Circus tube
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3

House of Hackney

Best for
Bold, printed home accessories and clothing

Don’t miss
The printed fine bone china

How much?

 

In many ways the natural successor to Liberty, House of Hackney is a print-based lifestyle brand with Britishness running through every stitch and flick of a paintbrush. HOH first start as an interiors label, but with founders (and couple) Frieda Gormley and Javvy M Royle both hailing from fashion backgrounds, it was only natural that their London-inspired prints (Dalston Rose, Hackney Empire) made their way first on to clothing and accessories, and recently washbags, notepads and crockery.

This glorious store opened in July 2013, and it’s one of the most gorgeous retail establishments to land in London in years, bedecked in the deliberately over the top juxtapositions of print-on-print-on-print that have made the brand's name. Gormley confesses that the brand was partly inspired by her own boredom with Ikea-minimalist-ubiquity. You’ll find none of that here – the entrance is bursting with flora from resident florists Wild at Heart, and the floral theme is picked up on sweatshirts, bikinis, cups and saucers on the first floor.

Downstairs, you’ll find plump leopard print armchairs cheek-by-jowl with palm print chaise longues and scattered with floral cushions – all made in the UK and, where possible, in London. Even if you walk away with just a teacup rather than a full suite of furniture, you should walk away with something – a little piece of England. Or England, how we’d like it to look.

  1. 131 Shoreditch High St, E1 6JE
  2. www.houseofhackney.com
    Old St tube
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6

Dover Street Market

Best for
Avant-garde international fashion

Don’t miss
Coffee and cake at the Rose Bakery on the top floor

How much?

 

Comme des Garçons designer Rei Kawakubo made her mark on Mayfair in 2004 by renovating this Georgian building into an industrial warehouse complete with shop fittings made from raw and reclaimed materials. She cites the legendary Kensington Market as her inspiration, but don’t expect to find any Goth gear here.

Instead, the six-floor concept store stocks rarefied brands such as Celine, Azzedine Alaïa and Rick Owens, alongside all fourteen Comme des Garçons lines in a seemingly ad hoc, constantly evolving space. Rose Bakery on the top floor and the innovative window displays are worthy of visits alone. A second Dover Street Market opened in Tokyo in 2012, and a New York branch opens soon.

  1. 17-18 Dover St, W1S 4LT
  2. www.doverstreetmarket.com
    Green Park tube
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7

The Shop at Bluebird

Best for
A high-class shopping experience

Don’t miss
The regular designer pop-ups

How much?

 

There’s something exceedingly Zen about The Shop at Bluebird. The 10,000ft space, originally used as a garage in the ‘30s, has a white tiled floor and lots of natural light, tempting shoppers to roam calmly through its delightfully curated mix of fashion, beauty, interiors, books and music.

Opened by John and Belle Robinson (who also own Jigsaw) in 2005, it now has a reputation for tempting luxury brands such as Chloé and Jonathan Saunders to the King’s Road, as well as for discovering up-and-coming designers. There’s also an in-store spa and a pop-up area that changes hands each month.

  1. 350 King’s Rd, SW3 5UU
  2. www.theshopatbluebird.com
    Sloane Square tube
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8

Topshop

Best for
Cheap, on-trend fashion

Don’t miss
The Unique range and the Wah nail bar

How much?

 

It’s hard to avoid this Oxford Street goliath, with its garish window displays, blaring indie music and constant gaggle of loitering teens. Others have tried to steal its crown but Topshop still rules the high street. We’re not going to lie – Saturdays at the Oxford Circus flagship are living hell, like being in an awful nightclub with over-bright lighting and dodgy DJs. But weekday mornings provide the opportunity for a more civilized and fruitful shopping experience.

The ground floor is packed with accessories, from hipster sunglasses to sturdy leather satchels and hot hosiery – much of it for less than a tenner. Take the escalator down to the main collections – the brilliant denim range is located just to the right. Further to the right, you’ll find Topshop’s exclusive Unique and Boutique collections as well as special designer collaborations, which have included Richard Nicoll, Meadham Kirchoff and J.W. Anderson of late, as well as their first and best collaborator Kate Moss, returning in 2014 with her hugely popular line. There’s also an on-trend and affordable maternity line. Shoes and boots are down in the basement alongside various vintage concessions.

  1. 36-38 Great Castle Street, W1W 8LG
  2. www.topshop.com
    Oxford Circus tube
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11

Harrods

Best for
Ostentatious style under one roof

Don’t miss
Toy Kingdom on the third floor

How much?

 

It might be unashamedly ostentatious, stuffed with tourists and in possession of the world’s most vulgar statue (Dodi and Diana in bronze by the Egyptian escalators), but Harrods – London’s most famous department store – is still a spectacular shop. The elegantly tiled and fragrant food halls on the ground floor are always worth a butchers and the beauty halls boast a wealth of luxury exclusives. But the store’s true delights can be found on an explorative walk.

As well as London’s first moving staircase and its very own bank, Harrods boasts an art gallery, a stunning new interiors department and a kitchenware floor that hosts live cooking lessons from household names. Got kids? Head straight to Toy Kingdom on the third floor – its enchanted forest, intergalactic science lab and bespoke sweet maker should keep them occupied. There’s always a team of shopping assistants on hand to demonstrate the latest toys and gadgets. Sadly, 2014 sees the closure of its legendary Pet Kingdom to make way for more womenswear, but we are promised a satellite pet store nearby imminently.

Elsewhere, Harrods excels at shoes – with a gargantuan footwear department stocking labels like Ferragamo, Charlotte Olympia and Giuseppe Zanotti. The Fashion Lab has recently opened on the fourth floor, by the Egyptian escalator, selling a range of young designer labels such as Zadig & Voltaire, Wildfox and The Kooples.

  1. 87-135 Brompton Rd, SW1X 7XL
  2. www.harrods.com
    Knightsbridge tube
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12

Celestine Eleven

Best for
Luxury labels

Don’t miss
The exclusive Niels Peeraer bags

How much?

 

If you can remember when Shoreditch had nowhere to shop other than the petrol station, then this dreamy boutique and treatment room might be a good measure of just how much the area has changed. Tena Strok was a stylist before launching this whopping lifestyle store on a very quiet backstreet this summer. While other womenswear boutiques stock up on sure-sellers like Acne boots and Mulberry bags, Tena looks for individual buys that fit her earthy aesthetic and offer exclusivity.

Talented London designers like J.W.Anderson and Atalanta Weller are here, but so are amazing new finds like it-label-of-the-future Niels Peeraer – remember the name, bag lovers. A library of beautiful coffee table books and holistic treatment rooms cater for body and soul. Our only concern is that it’s so out-of-the-way no-one will find it, so do try.

  1. 4 Holywell Lane, EC2A 3ET
  2. www.celestineeleven.com
    Shoreditch High St Overground
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14

The Goodhood Store

Best for
Edgy men’s and womenswear with a sense of humour

Don’t miss
The exclusive Vans colourways

How much?

 

Off-beat indie outfit The Goodhood Store can count two shops, a creative agency, a thriving online store and a five-panel cap wearing Shoreditch cult following as part of its success. Selling premium fashion brands – all with a wearable, streetwear aesthetic – from its two-floor space just off Hoxton Square, The Goodhood Store stocks all manner of smart objects to furnish the life of young ‘creatives’.

Well-known Brit classics like Paul Smith and YMC share the space with other upbeat labels from further afield: Cast of Vices from LA and Neighbourhood, the Japanese brand responsible for porcelain incense burners shaped like skulls and guns. The Goods by Goodhood – the store’s first in-house collection of tees, tops, stickers, bags and homewear, launched in late 2013. Just across the cobbles sits Goodhood’s tiny Life store, packed with perfectly-picked homeware and gifts, from Pendleton blankets to Comme des Garçons iPad covers.

  1. 41 Coronet St, N1 6HD
  2. www.goodhoodstore.com
    Old St tube
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16

Heal’s

Best for
Beautiful, well-made and contemporary homeware

Don’t miss
The Missoni luxury bathware range

How much?

 

The store’s 2013 redesign emphasises dramatic lighting, its dedicated room filled with show-stopping designs from Tom Dixon, Bocci (who designed the stunning glass pendant chandelier over the spiral staircase) and Squint. Heal’s also rules for kitchen goods like copper saucepans, Graef milk frothers and Kitchenaid mixers. Despite the luxe labels you can snap up a real bargain. Wool Tuareg rugs cost under £200 and a solid oak chest of drawers goes for less than £600 in a sale. A comprehensive edit of toiletries from classics like Acqua di Parma to West Country newcomers Bramley completes the picture.

  1. The Heal’s Building
, 196 Tottenham
    Court Rd, W1T 7LQ
  2. www.heals.co.uk
    Goodge St tube
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18

Burberry

Best for
Luxury British clothing in techy surroundings

Don’t miss
The interactive digital walls and iPads in the kids’ department

How much?

 

Burberry’s biggest flagship has transformed a historical property on Regent Street into an all-mod-conned ‘brand experience’. The building was erected in 1820 by George IV (predating Burberry’s birth by 36 years) and has now been lovingly restored to its former glory, including the stained glass dome roof. The heritage brand has also installed 500 speakers and 100 screens plus interactive mirrors and digital signage that rains customers with sights, sounds and information as they ‘experience’ the store. And let’s not forget the fashion. The full range of menswear, womenswear, accessories, footwear and beauty is here as well as exclusive lines and a bespoke trench coat service.

  1. 121 Regent St, W1B 4TB
  2. uk.burberry.com
    Oxford Circus tube
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19

LN-CC

Best for
Esoteric fashion labels

Don’t miss
The Gary Card-designed interior featuring an in-store disco

How much?

 

LN-CC, otherwise known as the Late Night Chameleon Club, is as mysterious as its name suggests. Accessed by appointment via a basement-level door in an unlikely Shacklewell warehouse building, the store is a Tim Burton-like wonderland rendered in natural wood with a secret dancefloor, tree house, listening library and London’s most unique edit of super-rare fashion.

Ostensibly a showroom for internet boutique LN-CC.com, the space is a gallery for upscale design, selling super-posh brands like Rik Owens, Givenchy, Lanvin and any number of hard-to-pronounce rarities (try saying shoe brand ‘Cherevichkiotvichki’ after one too many shandies). With vinyl, art books and eyewear, and stock separated into different themed zones, LN-CC is a shop like no other, a stone’s throw from Nando’s Dalston.

  1. 18-24 Shacklewell Lane, E8 2EZ
  2. www.ln-cc.com
    Dalston Kingsland Overground
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25

Browns Focus

Best for
Cutting edge designer labels

Don’t miss
Exclusive designs by Jeremy Scott

How much?

 

What’s the point in London’s creative designers churning out dramatically different, adventurous clothing and accessories if no one will take a chance on stocking them? Without Browns Focus, many of our more edgy brands would die a fast retail death. This is the gutsy, punky younger sister and next-door-neighbour of the more sedate Browns fashion store established by Joan Burnstein in 1970, and it’s the best place to find a hot-off-the-catwalk design that will impress even the most discerning sartorialist.

A 2013 refresh has seen the boutique given a nightclubby feel, with black walls and neon pops. That zeitgeist feel extends to the range, with club kids Sophia Webster, Ashish and Kenzo all represented on the rails. The highest of high fashion doesn’t come cheaply, and this isn’t a place to come if your focus is on your purse strings rather than your ‘IT’ bag. But window shopping doesn’t get much more fun than this, so don’t let that put you off a visit.

  1. 24 South Molton St, W1K 5RD
  2. www.brownsfashion.com
    Bond St tube
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26

J.Crew

Best for
American preppy style

Don’t miss
Crew Cuts, the cool kidswear collection

How much?

 

America's hottest fashion export – a firm favourite with Michelle Obama – landed in London in winter 2013. Located half-way down Regent Street, J.Crew is handsomely-designed and easy-to-navigate – think the average size of a Gap store but with posher decor.

Women’s clothing is on the ground floor and includes plenty of classics-with-a-twist like neat fitting blazers with school-boy-style piping, cosy cashmere knits and chunky ankle boots. Upstairs is the lovely-but-expensive Crewcuts kids’ range, which caters for 2-14 year-olds and features cute stripy tops with neat floral flourishes, neon Fair Isle knits and padded jackets. Menswear is on the first floor too – it’s the place to come for luxurious everyday pieces like the ultimate pea coat or chunky merino knit.

  1. 165 Regent St, W1B 4AD
  2. www.jcrew.com
    Oxford Circus tube
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27

The Mercantile London

Best for
Chic, relaxed womenswear

Don’t miss
The permanent sale rail

How much?

 

In a Spitalfields Market that is gradually being swallowed up by chain restaurants and brands, this independent boutique, full of independent labels (not to mention an in-store dog called Robert) is enough to restore your faith in the future of London retail.

Founder Debra McCann has a good eye for striking fashion that ordinary women will covet, so labels err on the side of tasteful rather than daft – think high-waist jeans, batwing silk blouses and cool ankle boots at sensible prices (£70-100 for a silk top, £150 for well-made leather boots). There’s also a permanent sale rail for an easily justifiable payday purchase. Good quality, fairly priced pieces from a host of European labels you probably won’t have seen before – it sounds like a simple formula, but its one that an infuriating number of boutiques can’t seem to hit upon.

  1. 17 Lamb St, E1 6EA
  2. www.themercantilelondon.com
    Shoreditch High St Overground
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30

General Eyewear

Best for
Retro eyewear with an in-store optician

Don’t miss
The limited edition range of ’40s and ’50s style frames

How much?

 

Part vintage frame archive, part optical design studio and showroom, General Eyewear is a far cry from Specsavers. It has always been something of a fashion insider’s secret – you’ve probably already seen General Eyewear glasses at the movies as they supply film costumers with authentic period frames from their archive. And the place is pretty much on the speed dial of every major fashion magazine and stylist in the world.

A visit is an education, especially when looking at frames from the ‘70s and ‘80s. They have a glamour and eccentricity that is in stark contrast to more widely available – and largely bland – designer frames. Fashion designers such as Versace, Moschino and Christian Lacroix went to huge expense to create ornate and decorative art for the eyes and face. General Eyewear offers a glimpse of this flamboyance prior to things getting a great deal more boring in the ‘90s.

  1. Arch 67, the Stables Market,
    Chalk Farm Rd, NW1 8AH
  2. www.generaleyewear.com
    Camden tube
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31

Start London

Best for
Hot designer pieces for men and women

Don’t miss
The Mr Start range of tailored classics

How much?

 

On top of its stellar online boutique, Start London has three Shoreditch outlets that are certainly worth browsing in the flesh, if only to grasp the selection of covetable designers that are stocked by owners Philip and Brix Start. Rivington Street plays host to the his-n-hers shops, and at No. 42 ladies can ogle glitzy clutches from Philippe Audibert, try on Sophia Webster heels, strut in Kenzo printed trousers and nab Isabel Marant’s Étoile line – plus there are Helmut Lang jumpers, Acne boots and a vast selection of Cutlet and Gross shades.

Across the road at No. 59, the slightly smaller brother shop with an air of mature sophistication has a sneaker collection including Comme des Garcons Play, stacks of Nudie jeans, slick Cote&Ciel bags and sturdy Strutterheim jackets. The third store houses the dashing Mr. Start Label at No. 40, complete with skinny ties and off-the-rack suits. All three shops are a must-check-out for well-to-do Shoreditch types.

  1. 40, 42 and 59 Rivington St, EC2A
  2. www.start-london.com
    Old St tube
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32

Couverture & The Garbstore

Best for
Original gifts and home accessories

Don’t miss
Odette jewellery for women

How much?

 

Cult shop Couverture & The Garbstore sticks it to The Man with an under-the-radar collection of independent labels and up-and-coming designer fashion (sell out and you’re out, basically). On the lower level of this slick three-storey boutique (unrecognisable as the bath salesroom it once was) is designer Ian Paley’s menswear label The Garbstore, whose own-label crew knits (£200), contrast-pocket tees (£75) and limited-production Japanese selvedge denim garner nods of approval from even the most insider-y of fashion insiders.

The ground and upper levels house Emily Dyson’s much-admired lifestyle concept Couverture, where you’ll find an enticing array of homewares and beautiful women’s and children’s fashion. Think hand-printed cushions by Finnish designer Klaus Haapaniemi, simple but chic stationery by Hay, understated tailoring from Tocca and kid-heaven alpaca dress-up knits by Oeuf NYC.

  1. 188 Kensington Park Rd, W11 2ES
  2. www.couvertureandthegarbstore.com
    Ladbroke Grove tube
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35

Harvey Nichols

Best for
Designer fashion and luxe food

Don’t miss
The excellent personal styling

How much?

 

This luxury Knightsbridge department store isn’t the bastion of cool it once was – Liberty, Selfridges and even Harrods seem to be more engaged with their customers and are hosting more dynamic shopping events these days – but it’s still a worthy port of call for any fashion-conscious shopper. The rails are filled with top labels like Alexander Wang, Balenciaga and Givenchy.

Head here for a well-stocked luxury beauty hall, an excellent array of accessories and the top beauty buys from luxurious brands like Tom Ford and COR (whose soap contains real silver). Finish off proceedings by taking lunch on the fifth floor (where the buzzy food department is located).

  1. 9-125 Knightsbridge, SW1X 7RJ
  2. www.harveynichols.com
    Knightsbridge tube
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37

Coco de Mer

Best for
Stylish lingerie and sex toys

Don’t miss
The saucy in-store events

How much?

 

Sam Roddick (daughter of Anita) may have sold her gorgeously naughty kink boutique to sex toy e-giant Lovehoney.co.uk in 2011, but we’re happy to see Coco de Mer has changed little since the handover. Silky smalls from the likes of Stella McCartney swing next to altogether more adventurous bedroom attire, from leather harnesses to nipple tassles and spanking paddles.

But it’s sexy rather than seedy here, and has the feel of a velvety lingerie store with erotic extras rather than a dirty den of iniquity. Unless that’s what you’re looking for – in which case unembarrassed, unembarrassing assistants will discreetly advise you on which polished toy, implement or stimulus might help you get your rocks off when you get home.

If it’s expertise rather than equipment you’re looking for, book in for one of their hilarious sex education classes – hosted by former madames and showgirls, and designed to help even the most prudish customer to walk away with some tricks up their sleeve. Or tucked into their peep-hole brassiere.

  1. 23 Monmouth St, WC2H 9DD
  2. www.coco-de-mer.com
    Tottenham Court Rd tube
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39

Wolf & Badger

Best for
Fresh designer labels

Don’t miss
The Chisel & Mouse architectural models

How much?

 

Wolf & Badger’s Notting Hill shop (there’s also a newer second store on Dover Street in Mayfair) has garnered an almost cultish following since it opened in 2010. A hotbed of emerging design talent, the innovative boutique champions the work of up-and-coming (mostly) British fashion and homewares designers by offering them retail space and a sizeable return (over 80 percent) on anything they sell.

New designers are introduced every three months, giving the space a constantly evolving, one-step-ahead vibe that makes it a first port of call for show-stopping dresses, edgy tees and statement accessories. Recent hits include Finlay & Co’s 1950s-style wooden sunglasses, beautiful jewellery by CF Concept and crazy-high high heels by award-winning designer Richard Braqo. The weekly in-store events, trunk shows and launches are also a hit.

  1. 46 Ledbury Rd, W11 2AB
  2. www.wolfandbadger.com
    Notting Hill Gate tube
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41

OTHER/Shop

Best for
Curated pop-up fashion ranges

Don’t miss
Their own line and collaboration collections

How much?

 

Matthew Murphy and Kirk Beattie are the best-turned-out stalwarts of London’s fashion scene. Their now defunct b Store project – a shop selling new and offbeat design from their Savile Row address – was one of the capital’s most influential boutiques. Their latest project, OTHER/Shop on Kingly Street, draws on the pair’s near-decade of experience, but has a fresh new outlook – like b Store, but with a creative kick up the arse.

The simple, two-floor store is a pared-down, glitz-free boutique with OTHER’s full range of men’s and women’s fashion and footwear, with books, jewellery and art on the walls. In store now is Our Legacy, Etudes, OTHER/Store’s own-name label and longtime favourite of Murphy and Beattie, Danish London-based designer Peter Jensen. A reworked version of a classic London shop.

  1. 21 Kingly St, W1B 5QA
  2. www.other-shop.com
    Oxford Circus tube
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42

Pokit

Best for
Sleek suits and smart accessories

Don’t miss
The stylish manbags and leather goods

How much?

 

Where can you get a handmade suit to swing an axe or bust a move in? A rough and tough suit for the street corner, film set, art studio and nightclub? Your favourite brand’s creative director, photographer or stylist probably already has one, this being one of the industry’s best-kept secrets.

Pokit have swept away all the waste and pointless ritual of traditional bespoke to create something faster, better value and, ultimately, a lot more relevant to how people dress today. But they do it without losing any of the quality. Their cloths are sourced from the best British mills and the fit and make compares to anything on Savile Row. Pokit also designs canvas and bridle leather bags, the most popular being the ‘Classic Capsule’, instantly recognisable by its curved, almost dome-like shape.

  1. 132 Wardour St, W1F 8ZW
  2. www.pokit.co.uk
    Oxford Circus tube
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43

KJ’s Laundry

Best for
Lovely small labels and accessories

Don’t miss
The Laura Lee jewellery range

How much?

 

As its terribly nice and well-to-do Marylebone location suggests, KJ’s Laundry is a welcoming store catering to fashion conscious women in search of wearable, flattering fashion. Since opening in 2006, proprietors Kate Allden and Jane Ellis have curated a delightful mix of both established and lesser known designers from around the globe, with the emphasis on timeless elegance rather than cutting edge style.

Samantha Sung’s colourful printed dresses are best sellers, as are brands such a Tibi, Filippa K, YMC, Sessun, Hoffman and 10 Crosby by Derek Lam. Luxury knits, skinny jeans, floaty tops, cowboy boots and charm jewellery are all hardy perennials here.

  1. 74 Marylebone Lane, W1U 2PW
  2. www.kjslaundry.com
    Bond St tube
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44

Stella McCartney

Best for
Cool British womenswear

Don’t miss
Non-leather shoes and bags

How much?

 

It’s hard not to adore Stella McCartney’s Bruton Street flagship, surrounded by other fabulous British designers like Matthew Williamson and looking super-sleek in shiny black with the well-known brand emblazoned in fuchsia. The space has three distinct areas, with the current collection presiding over the refined main space decked out in lots of white marble and pops of pink.

If you can’t afford to spend upwards of £1000 on Stella McCartney’s chic tailored blazers, or the chain carryall ‘It’ bag of the year, look to her signature shades at £156 or some pieces of delicate jewellery. The kidswear line sits in a well-lit atrium near the rear of the shop where you can snap up a kiddie cardigan for £55. Further still, you won’t want to miss the footwear shrine in a cosy back chamber where you can ogle Ms McCartney’s latest creations. The best feature? One gigantic fitting room, where you’ll have all the space you need to play dress up.

  1. 30 Bruton St, W1J 6QR
  2. www.stellamccartney.com
    Bond St or Green Park tube
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46

Merchant Archive

Best for
Quality, hand-picked vintage items

Don’t miss
The vintage party frocks

How much?

 

Carrying an edited selection of its own label, new designer duds, homewares and fine vintage, Merchant Archive is a Notting Hill treasure. On the main floor brands like Mother of Pearl and Studio Nicholson are shown against a backdrop of glass tables and artwork, with the odd 1920s feathered headpiece tossed on top a rack. You’ll find Comme des Garcons leather clutches alongside the brand’s own flatteringly feminine collection, including its signature sophisticated frocks.

Head downstairs to discover most of the vintage stuff – like a Victorian beaded jacket for £340 set among gorgeous nineteenth century confit jars (from £100) and a smattering of art books. It's certainly come a long way from its roots as an appointment-only vintage collection selling solely to designers.

  1. 19 Kensington Park Rd, W11 2EU
  2. www.merchantarchive.com
    Holland Park tube
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47

Folk

Best for
Hip clothing and accessories for men and women

Don’t miss
Ashley Williams’ cult designs

How much?

 

Folk keeps things nice and simple with its range of good quality, everyday casual clothing. The aesthetic is homespun, comfortable and lived in – the kind of jackets, knits and jeans you could as easily wear down the pub or up a mountain. But the devil is in the detail, such as a foldaway hood on a raincoat, or concealed buttons on a flannel shirt.

Founded by Cathal McAteer in 2001, Folk originally catered to men only, then shoes for both sexes were added in 2004 and womenswear launched in 2012. There are now four stores, each with its own charm but with consistent features such as rope hung lighting and shelving made from architectural salvage – handily enough, they’re for sale too.

  1. 12-14 Shepherd St, W1J 7JF
  2. www.folkclothing.com
    Green Park tube
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51

Monki

Best for
Hip teen fashion

Don’t miss
The cheap and original accessories

How much?

 

We can’t imagine what cool teens did before this edgy and affordable fashion store arrived on Carnaby Street. Heralding from Sweden, Monki’s aesthetic is a bold urban one featuring cute animal prints, oddly shaped sweater dresses and eccentric accessories – current hits include the animal print backpacks, chunky leather ankle boots and cute wooly mittens emblazoned with big logos for less than a fiver. The London store is big, bold and airy with enthusiastic staff who wear the label with a wonky haircut and plenty of ’tude.

  1. 39 Carnaby St , W1F 7DP
  2. www.monki.com
    Oxford Circus tube
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54

Drakes

Best for
Old school men’s ties and scarves

Don’t miss
The classic paisley-print ties

How much?

 

The Drakes look is classic British style as imagined by the Italians. But the company isn’t Italian; it was started by a Brit. So it’s a Brit take on Brit style, as imagined by Italians. Confused? You needn’t be. The quality of a Drakes tie is stout and robust. They’re made in their own factory in Clerkenwell. Meanwhile, the exuberant designs and joyful sense of colour, texture and pattern owe more than a little to the Amalfi coast, Tuscany and Florence. But not too much. A sense of English understatement reins it in. There are lots of simple blue ties too.

This subtle interplay between exuberance and understatement is what makes Drakes unique. The atmosphere and ambience of the shop reflects this. Its parquet floors and soft white walls provide a neutral backdrop to showcase all of that colour and pattern.

  1. 3 Clifford St, W1S 2LF
  2. www.drakes-london.com
    Green Park tube
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55

Alexander McQueen

Best for
Designer womenswear

Don’t miss
The moulded walls featuring tiny skulls and mini gargoyles

How much?

 

The baroque paneling, white and grey expanses of marble and silver and gold gilded mirrors of the newly refurbished Alexander McQueen flagship reminds you that this is indeed a very posh shop. But as with all things McQueen, in amongst the splendour something sinister must lurk. Look at the foot of chairs and tables and you’ll see claws and hoofs. Gargoyles and skulls grimace and twist furtively in amongst the flora and fauna of the moulded plaster panels. The devil, as they say, is in the detail.

The Savile Row men’s store has similarly macabre touches. Its basement space is also a bespoke tailoring workshop, much to the approval of the rest of the Row, who haven’t always been welcoming to fashion brands.

  1. 4-5 Old Bond St, W1S 4PD
  2. www.alexandermcqueen.com
    Green Park tube
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58

Caravan

Best for
Quirky home accessories

Don’t miss
The original range of lamps for kids

How much?

 

Fans of interiors expert Emily Chalmers’s eclectic style will be pleased to discover the latest incarnation of her Caravan boutique is by appointment only (think bonus one-to-one interiors advice as you shop). The unlikely housing-estate location gives an otherworldly feel to the treasures within: pineapple wall sconces (£99), Lee Broom crystal bulbs (£189), tiny satin baby shoes (£8.95) and billowy handmade drapes (£199) made from the stitched-together spoils of a lifetime scouring markets for silk scarves.

Chalmers’ eye for offbeat home accessories is showcased to perfection here but it’s her knack for spotting vintage classics that feel right for now that really sets her apart. She no longer stocks the French-industrial Jieldé lamps she made an interiors-spread staple but one look at her re-issued Stoke-on-Trent ceramic swans (£55) and you won’t be able to imagine your living room without one.

  1. 5 Ravenscroft St, E2 7SH
  2. www.caravanstyle.com
    Hoxton rail
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59

James Smith & Sons

Best for
Umbrellas of every description

Don’t miss
The classic malacca handled umbrella

How much?

 

If there’s one essential accessory for life in London, it’s an umbrella. James Smith & Sons have been selling them since 1830 when James Smith opened up a shop in nearby Foubert’s Place. It moved to its current position in New Oxford Street in 1857 and has been doing a roaring trade in umbrellas ever since, no doubt thanks to the British weather.

The attractive gold gilt shopfront with distinctive black lettering has remained unchanged for the past 140 years and the customer service here is old school too. As well as a whole array of ceremonial umbrellas there are plenty of beautifully designed everyday styles such as the classic malacca handled city umbrella. Just don’t go leaving your new purchase on the tube.

  1. 53 New Oxford St, WC1A 1BL
  2. www.james-smith.co.uk
    Tottenham Court Rd tube
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60

T&F Slack Shoemakers

Best for
Elegant and unusual shoes for men and women

Don’t miss
The affordable made-to-order service

How much?

 

Think you can’t afford handmade shoes? Or that they’re just for City gents with a taste for the traditional? Think again. T&F Slack – a west London shoemaker run by couple Tim and Fiona Slack – has made it its business to create hand-cobbled shoes with a price tag you won’t baulk at. Not only that, but the designs are creative, contemporary and just a little tongue-in-cheek.

For girls, there are oxfords jacked up on heels, loafers with blood-red soles and lace-ups on wedges. For men, oxfords, derbys, desert boots and creepers all star colourful bottoms and subversive twists – prices start at £185. If you opt for a bespoke service (an additional £50), you can add your own tweaks to the material and colour of the soles, upper and welt. Then just stand back and watch them being made in the open-plan workshop-cum-boutique up near Golborne Road.

  1. 6 Buspace Studios, Conlan St, W10 5AP
  2. www.tandfslackshoemakers.com
    Ladbroke Grove tube
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61

Albam

Best for
Cool, simple men’s classics

Don’t miss
The slim fit cotton shirts

How much?

 

With contemporary, pared-down British menswear having a bit of a renaissance, it's easy to forget who did it first – and best. When Albam opened in 2006 on Beak Street, it was a tentative bricks-and-mortar version of a Nottingham-based men's clothing brand, bravely going up against the high street heavyweights with a simple eight-piece collection of unfussy shirts, jackets, chinos and tees.

Eight years on and Albam has opened three other stores across London (Spitalfields, Covent Garden and Islington), has expanded far beyond their original mini-collection, and even includes ceramics, furniture and special collaborations in their edit. These days big ticket items like Shetland wool jumpers, floral printed cagoules and even quilts abound, but Albam can still pull off a tapered chino, crisp shirt and a brilliant basic tee.

  1. 23 Beak St, W1F 9RS
  2. www.albamclothing.com
    Oxford Circus tube
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65

Lock & Co Hatters

Best for
Beautiful British hats

Don’t miss
The original bowler hat and Victorian conformitor

How much?

 

Lock & Co Hatters is perhaps the most famous hat shop in the world, and certainly one of the oldest. The fact that it’s been here in St James since 1759 is a huge part of its charm. But it is also a very good hat shop. It has one of the most comprehensive selections of classic hats to be found anywhere in London: bowlers, top hats, homburgs, berets, panamas and a lot more besides. The big or small headed among you will be guaranteed to find one that fits and you can be assured of its quality. Finally, the company offers a free aftercare service for all of their hats. It has been known to repair and reshape hats up to 50 years old.

  1. 6 St James’s St, SW1A 1EF
  2. www.lockhatters.co.uk
    Green Park tube
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66

Olive Loves Alfie

Best for
Inspiring kids’ labels

Don’t miss
The Saltwater sandals and Gloverall duffle coats

How much?

 

Stoke Newington stalwart Olive Loves Alfie’s creative approach to kids’ clothes and toys was an instant hit with local parents when it opened back in 2006, and owner Ashlyn Gibson hasn’t paused for breath since. As well as curating the boutique’s colourful kids’ fashion rails (lots of bold unisex designs by Mini Rodini, Bobo Choses and Kidcase) she’s launched her own collection of printed kimono shirts (£34.99) and perfect velvet party dresses, and, in October 2013, published ‘Creative Family Home’ (£19.99), an imaginative guide to family friendly interiors. You’ll find plenty of interiors focused stock in store too, with stunning kids’ furniture by XO–In My Room, sweet printed bed-linen By Nord Copenhagen (£45) and giant Miffy nightlights (from £120).

  1. 84 Stoke Newington Church St, N16 0AP
  2. www.olivelovesalfie.co.uk
    Stoke Newington rail
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67

Ben Day

Best for
Dazzling jewels

Don’t miss
The bespoke service

How much?

 

Ben Day was making exquisite jewellery using a kaleidoscope of coloured gemstones long before the glossies started shouting about sapphires being the new diamonds. You’ll find plenty of both at his beautiful Notting Hill boutique where luminous opals shimmer in mirrored cabinets alongside chains of black diamond beads.

Everything is handmade in the studio below the shop and, although you can buy off the shelf, bespoke is what Day does best. Love the green chrysoprase cocktail ring but have your heart set on purple? No problem. Thirty years of sourcing rare and beautiful stones ensures there’s no one better placed to track down that perfect hue.

Best of all, whether you’re a jewellery novice on the hunt for a spectacular engagement ring or a gem collector with a sky’s-the-limit budget, Day’s discretion, enthusiasm and down-to-earth manner make shopping here a pleasure.

  1. 3 Lonsdale Rd, W11 2BY
  2. www.benday.co.uk
    Ladbroke Grove or Notting Hill Gate tube
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68

Sunspel

Best for
Cool, quality cotton under garments

Don’t miss
The classic cotton T-shirts

How much?

 

Since 1860, this Long Eaton, Nottinghamshire-based brand has made big business out of premium yet pared-down pants – with not a Tweety Pie or Homer Simpson print in sight. With a steady history, its fine-rib Y-fronts, simple vests, boxers and briefs gained notoriety in the early 2000s, and in 2005 was snapped up by new owners who set about expanding Sunspel’s pants empire.

Since then, the brand has launched a womenswear range, worked with costume designers, set up exciting collaborations, opened retail stores in Marylebone, Spitalfields and Soho, and transformed the brand into a luxury label – with prices to match. Its Soho store on Old Compton Street is the antithesis of the showy, bulge-hoisting underwear shops it counts as its neighbours, with a simple natural wood shop fit and Sunspel's full collection of undies, vests and tees, Merino wool sweaters and some limited edition boxers.

  1. 40 Old Compton St, W1D 4TU
  2. www.sunspel.com
    Leicester Square tube
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69

Machine-A

Best for
Edgy new designer labels

Don’t miss
Ashely Williams’ cult fashion designs

How much?

 

Hats off (make it an Alex Mattsson baseball cap) to Machine-A for championing London’s most exciting emerging designers at its Soho concept store. Pieces by Ashley Williams, Nasir Mazhar, Peiran Gong, Shaun Samson, Agi & Sam, Louise Gray and Sibling practically sizzle with energy inside this small space. Meanwhile outside, its neon signage is a cheeky nod to its massage parlour neighbours on Brewer Street.

Owner Stavros Karelis’s former shop, Digitaria on Berwick Street, relocated here in early 2013 and has since introduced some slightly more mainstream brands such as Christopher Raeburn, Raf Simons and Chalayan. Nevertheless, this remains a natural habitat for the young, bold and brave.

  1. 13 Brewer St, W1F 0RH
  2. www.machine-a.com
    Oxford Circus tube
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70

Bernstock Speirs

Best for
Quirky hats

Don’t miss
The veil beanies

How much?

 

Hat-making duo Paul Bernstock and Thelma Speirs have been creating outrageous and playful headgear since 1982. In their shop-cum-atelier in Brick Lane you can buy many of the best designs from their archives, including the beanie with a veil, baseball cap with bunny ears and visor covered in mohair.

Known for decorating the heads of celebrities – the topless sunhat worn by a frizzy-haired Kylie on the cover of her 1988 album was down to them, and their hats have been spotted on Victoria Beckham and Tilda Swinton – Bernstock Speirs are dedicated to making hats for people to wear, not as sculptural pieces. Accordingly, prices are kept low (though these are technically designer accessories) and you can buy a cap for £65 or one of the iconic veiled bobble hats for £110.

  1. 234 Brick Lane, E2 7EB
  2. www.bernstockspeirs.com
    Shoreditch High St Overground
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71

Hostem

Best for
Edgy, bespoke clothing and accessories for men

Don’t miss
The adjoining Florentine-style apothecary

How much?

 

A dark-edged, moody-looking cult menswear store in Shoreditch with very big ambitions. In August 2013, the three-year-old Hostem announced plans for a two-floor extension to its perfectly placed site on Redchurch Street. Already selling rare and unusual labels like Rik Owens, Ann Demeulemeester and S.N.S. Herning, the store is adding extra space for its new womenswear division.

Its current incarnation is unique enough, with a traditional shop concept on the ground floor and a hidden basement space, the Chalk Room, which houses a rather upscale multi-brand made-to-measure service where you can book fittings for bespoke footwear or Casely-Hayford suiting, or discuss the colour palette for your new S&M starter kit. It’s all done with an air of supreme fashion seriousness and a level of service appropriate to Hostem’s average lofty price tag.

  1. 41-43 Redchurch St, E2 7DJ
  2. www.hostem.co.uk
    Shoreditch High St Overground
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74

Mungo & Maud

Best for
Posh pet gear

Don’t miss
The leather dog collars and leads in a rainbow of shades

How much?

 

Like the Conran Shop of the animal kingdom, Mungo & Maud redefines the pet store as a luxurious shopping experience. It focuses on cats and dogs, offering their owners the chance to shower them with gorgeous essentials and indulgent accessories. It would be a very lucky pooch indeed that got to sleep in a 100 percent quilted cotton bed, or walk around on a pretty leather lead.

Cats can toy with knitted playthings and sport a collar with lucky charms. Humans, meanwhile, can also get in on the action, as Mungo & Maud makes beautiful bags, blankets and clothes (puffer jackets, scarves and the like – ideal for dogwalking), as well as lovely gift items, from cards and books to dog fragrances and treat jars.

  1. 79 Elizabeth St, SW1W 9PJ
  2. www.mungoandmaud.com
    Sloane Square tube
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75

Tatty Devine

Best for
Laser-cut perspex jewellery

Don’t miss
On-the-spot perspex name necklaces

How much?

 

Shoreditch pioneers Tatty Devine (AKA art-school pals Harriet Vine and Rosie Wolfenden) began making and selling their distinctive Perspex jewellery back in 2001. In the decade-plus since they opened a bijou Brick Lane boutique, they’ve opened a second shop in Covent Garden (44 Monmouth Street), a so-successful-it-had-to-go-permanent pop-up in Selfridges, collaborated with everyone from Ashish to Rob Ryan, and seen their designs sold in over 200 shops worldwide.

As well as now-classic perspex pieces like the anchor and dinosaur necklaces (£15 and £125) and volume-control brooch (£18), you’ll find rings, cufflinks, necklaces and earrings in enamel, wood and silver. The recently added Charm Collection (an imaginative array of charm bracelets and necklaces) looks set to give their iconic name necklaces a run for their money.

  1. 236 Brick Lane, E2 7EB
  2. www.tattydevine.com
    Shoreditch High St Overground
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76

Sh!

Best for
Sexy undies and naughty accessories

Don’t miss
The plethora of colourful vibrators

How much?

 

Sh! owner Kathryn Hoyle set up this girly pleasure purveyor after a disappointing trip to Soho’s many sex haunts, where she found ‘the only women welcome were the blow-up variety’. Sh! is the antidote to that kind of seedy, cheesy retailer – aimed at women’s tastes and comfort zones, and designed to be inviting and fun rather than embarrassing and odd.

The main stock in trade are sex toys, and plenty of them – from best-selling slimline vibrators to more exotic accoutrements such as a raspberry-shaped vibrating butt-plug called the Assberry. These take centre-stage on a large central table on the ground floor, and no-nonsense, witty staff can talk women through their options – or leave them to quietly browse.

Crucially, although you don’t have to be a woman to shop here, you do have to be accompanied by one – a policy that sets the feminine tone of the place. Downstairs, the S&M department caters for the ‘Fifty Shades’ brigade, with made-in-London spankers and paddles beautifully designed in quality leather and attractive colour combinations. But the service extends beyond just products to perk you up; with its sexual health advice, upbeat attitude to sex, and erotic workshops for women and couples, Sh! has been keeping London’s women happy for more than 20 years.

  1. 57 Hoxton Square, N1 6PD
  2. www.sh-womenstore.com
    Old St tube
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80

Hub

Best for
Small labels

Don’t miss
Kate Sheridan’s beautiful bag collection

How much?

 

A north-east London gem with three shops in the area, Stoke Newington boutique Hub is the ideal place to cultivate that casual, not-trying-too-hard look – an art made easy with its edited selection of mid-market heritage and emerging labels.

At No. 49 on the posh Stoke Newington Church Street, ladies can snap up Sessun coats, Petit Bateau shirts, jeans by Dr. Denim and handsome carryalls by Great Plains in a decidedly un-feminine shop, while dapper gents can stock up on Barbour jackets, Herschel backpacks and Wolsey hats at No. 88. There’s also a men’s and women’s shop on Broadway Market.

The owners are involved in the community, and it’s worth checking out their Hackney Independents initiative, which aims to celebrate the area’s independent creative institutions.

  1. 49 and 88 Stoke Newington
    Church St, N16 0AR
  2. www.hubshop.co.uk
    Stoke Newington rail
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82

Design Museum Shop

Best for
Design-related accessories

Don’t miss
The plumen light bulbs

How much?

 

The Design Museum philosophy that design should be innovative, intelligent and stylish is brilliantly apparent in the small but well-stocked on-site shop. There’s a pleasing mix of techy and decorative amongst the products and one of the best selections of design books in the capital.

Our recent finds have included Black and Blum’s slick stainless steel Thermo Pot with magnetic spoon – perfect for soup at the office desk. Similarly the ergonomic cake server and kitchen roll holder are subtle homewares that make life easier. We also like the flashes of humour in Hella Jongerius’s Elephant mousepad and the sartorial super trump cards.

  1. Design Museum, 28 Shad
    Thames,
 SE1 2YD
  2. www.designmuseumshop.com
    Tower Hill tube
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83

Poste Mistress

Best for
Chic designer heels

Don’t miss
The store’s own range of leather ankle boots

How much?

 

Office has the high street stitched up when it comes to fashion footwear, but it’s got the upper end of the market covered too thanks to Poste Mistress. This Covent Garden boutique opened in 2001 disguised as a decadent boudoir. Floral wallpaper, velvet drapes and gilt-framed mirrors create enticing surroundings in which women can treat themselves to designer shoes.

Its own eponymous line sits alongside niche and quirky brands such as Opening Ceremony, Melissa, Dries Van Noten and Chie Mihara, but tempting shoppers into real sin are bigger brands including Miu Miu, Jil Sander and Vivienne Westwood. And tucked in the corner are some Converse – for femme fatales on the go.

  1. 61-63 Monmouth St, WC2H 9EP
  2. www.office.co.uk
    Covent Garden tube
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85

Smythson

Best for
Bespoke stationery

Don’t miss
The archive featuring celebrity stationery

How much?

 

With its wonderful curved-windows, sleek shelving and old-fashioned customer service (the staff are impeccably dressed and greet customers with a ‘Sir’ or ‘Madam’) walking into Smythson’s Bond Street store is a real treat. This – London’s poshest and best-loved stationers – is a paradise for paper-lovers. Established in 1887, the Royal-warranted brand made its name selling ultra-desirable pigskin diaries, notebooks and personalised stationery – they have designed invitations and notelets for everyone from the Queen to Stella McCartney.

Smythson has managed to keep ahead of competitors by staying abreast of trends – Rory O’Hanlon is the recently-appointed creative director and Samantha Cameron, responsible for best-sellers such as the fashion diary, has worked for the brand since 1996 and continues as a creative consultant. A stunning new store recently opened up on Sloane Street, catering for well-heeled SW1ers, and there are concessions in Harrods, Selfridges and Harvey Nichols.

  1. 40 New Bond St, W1S 2DE
  2. www.smythson.com
    Bond St tube
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92

Crazy Man Crazy

Best for
Retro leather flight jackets

Don’t miss
A natter with the owner

How much?

 

The Crystal Palace triangle of streets is becoming a sweet spot for retro fashion and furniture but Crazy Man Crazy stands out from the pack as the only store specialising in vintage menswear from the ‘40s and ‘50s. Fittingly named after the Bill Haley & His Comets song, its unassuming shop front is where south east London’s rockabillies, beatniks and lindy hoppers flock to get suited and booted. Proprietor Paul Davies offers Hawaiian shirts, printed t-shirts, silk ties and selvage denim jeans plus an extensive range of aviation, army, biker and utility jackets. Retro brands such as Dickies, Pike Brothers and Rockmount add to the authentic mix.

  1. 18a Church Rd, Upper
    Norwood, SE19 2ET
  2. www.crazymancrazylondon.co.uk
    
Crystal Palace Overground
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93

Whistles, Dover Street

Best for
A hip working wardrobe

Don’t miss
The monogramming service on bags and varsity jackets

How much?

 

Ever since Jane Shepherdson took over as CEO back in 2008, Whistles has gone from strength to strength, positioning itself as the high street’s super-sophisticated older sister. The Dover Street branch is the only Whistles store to stock the brand’s entire high-end Limited Edition range as well as its monogram bags (you can get your initials inscribed on the bag of your choice) and the unique selling points are the superior customer service, plush changing rooms and luxurious surroundings. This is a great place to go if you need to overhaul and upgrade your entire working wardrobe.

  1. 30 Dover St, W1S 4NB
  2. www.whistles.co.uk
    Green Park tube
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94

Cycle Lab and Juice Bar

Best for
Bike repairs with café

Don’t miss
Coffee, crêpes and the juice bar

How much?

 

Bike shops can be depressing places for the uninitiated, mainly because cycle snobbery is rife in retailers across the capital. Not so at shop, repair centre and café Cycle Lab and Juice Bar, which combines expertise (owner Chris is a Hungarian former BMX pro-rider) with a friendly touch and excellent coffee. As well as stocking proper nerd-pleasing brands like Ritte and Argon, they have masses of eccentric accessories (like belts made of old tyres) and solid Raleigh road bikes for the entry level cyclist.

If you are a true aficionado, you can park up on the racks outside and watch the experts at play in the workshop. On our last visit, they were perfecting a new type of bespoke wooden wheel – ‘not for everyone’, they point out, ‘but if you want a beautiful set of wooden rims to finish your vintage build then who are we to argue.’ That’s the spirit.

  1. 18a Pitfield St, N1 6EY
  2. www.cyclelab.co.uk
    Old St tube
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96

Atsuko Kudo

Best for
Rubber fetish wear

Don’t miss
The rubber leggings

How much?

 

If you spy a glossy celeb stepping out in latex, chances are it’s by Atsuko Kudo of Holloway Road. The designer’s shop may be small, and sandwiched between a seedy sex shop and an estate agents (the glamour!), but it’s the favourite of pop A-listers like Beyoncé, Rihanna and, of course, Lady Gaga.

Kudo takes her cues from ‘Hitchcock heroine’ chic, and the delights on offer range from her signature ‘wonder cup’ pencil dresses and lace-print corsets to frilly rubber knickers and ‘restricted’ playsuits (for the more serious BDSM enthusiast, you understand). Her accessories are just as inventive – everything from driving gloves to mini berets – and for the thicker of wallet, Kudo’s new couture lines are divine: think fringed capelets and caged cutout bodysuits, the kind Gaga tends to prowl about in. Attentive staff and a surplus of talcum powder are on hand to help relax rubber virgins.

  1. 64 Holloway Rd, N7 8JL
  2. www.atsukokudo.com
    Highbury & Islington tube
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