Toni & Guy, Sloane Square

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For the original Toni & Guy experience, visit the Sloane Square salon. It’s been here for 30 years and harks back to the family roots of this global superbrand, and boasts a fiercely loyal clientele. The light and airy salon is the working residence of CEO Toni Mascolo OBE (who is available for bookings – surprsingly still only £69 for a cut and finish), as well as some of the company’s leading international artistic directors. The mezzanine level offers people-watching opportunities across the square, and on the lower ground you’ll find the walls papered with the catwalk looks created by Toni & Guy teams backstage at London Fashion Week.
Venue name: Toni & Guy, Sloane Square
Address: 49 Sloane Square
Opening hours: Open 9am-8pm Mon-Fri; 9am-6.30pm Sat; 11am-5pm Sun
Transport: Tube: Sloane Square tube

Average User Rating

2 / 5

Rating Breakdown

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Impressed with the reputation and various reviews of the Sloane Square location and recovering from a growing-out cut and colour disaster at a previous salon, I decided to give it a shot. Customer service on the phone was excellent- the receptionist and colourist went out of their way to speak with me and determine my needs, so I went into the salon the next day feeling pretty confident. The colourist was fine, but not great, and seemed to lack confidence. She was polite enough, but didn't seem very present or concerned. Then, while she was working on my hair, a co-worker friend of hers kept coming down to chat about an upcoming holiday they were planning together. She stopped several times to go talk to her and exchange airline login passwords. I tried to be patient and not let it annoy me, but after several more incidents, I wasn't too happy. On one of the "breaks" in the back, the shampoo girl (who was the only one who seemed genuinely friendly) accidentally bumped her elbow and apologized, then was yelled at and given the stink eye like a catty teenager. When it came time for my cut, I explained to the stylist (the same one who had been downstairs flitting around talking about her holiday) how I wanted my hair trimmed in addition to asking her professional opinion about a few concerns. She acted indifferent and had no suggestions or encouragement and left it at that. My cut was fine- okay, and a definite improvement on the previous one, but nothing special either- but my fringe, which I had already discussed three times with her, looks horrid. It's not a difficult style, and after multiple requests to take a bit more off or to shape the sides, I just gave up. After a couple of attempts at polite conversation were shot down by her post-adolescent boredom, I wound up awkwardly sitting there trying to smile and look content. This review probably makes me sound like a diva, though I am anything but. All in all, it wasn't a terrible experience, but it certainly did not live up to an ounce of the hype and was not worth the price. The overall experience was not very professional and I would recommend going higher end or downgrading. Toni and Guy seems to occupy an awkward no-man's land. Now where to get a good fringe trim to fix the fuzz in my eyes...