Westfield Stratford City - Stratford E20 - Shop Review - Time Out London
Posted: Aug 25 2011 3 Users say Rate it
The 'city within a city', Westfield's £1.45 billion retail behemoth snakes through the Olympic site, with 300 retail units - the cornerstones of which are gigantic versions of High Street brands John Lewis, Marks & Spencer and Waitrose - 70 restaurants, bars and cafés, and a 17-screen digital cinema. So far, mega-mall, but Westfield Stratford City has attempted to be lead a little by its east London neighbours, looking inwards to the creative hubs of Shoreditch and Hoxton (rather than outwards to Romford and Billericay). Projects like Studio East - an industry panel that includes Roland Mouret, Tracey Emin, Tom Dixon and Erin O'Connor - has given opportunites to young British creatives, awarding them opportunities to create uniforms, lighting systems, public art and environmental projects for the Westfield Stratford City site. A fresh food market, The Great Eastern Market, looks set to give opportunites to small, independent producers enjoying a guaranteed customer-base: Westfield has projected a phenomenal footfall of 10 million during the Olympics in 2012 - in a stroke of planning genius, the route to the stadium passes right through the centre of Stratford City.