Where to shop in London
Plan your London shopping itinerary with our guide
Whether you're a seasoned London shopper or about to embark on your first rummage around the capital's lovingly stocked independent boutiques and carefully edited Oxford Street flagships, plan your London shopping itinerary with our downloadable guide. It highlights the key areas where you can burn a hole in your designer denim pocket – Oxford Street, Regent Street, Shoreditch and Knightsbridge – and includes Topshop Oxford Circus, indie accessories emporium Tatty Devine, creative power house Selfridges and iconic (and frenetic) toyshop Hamleys.
Oxford Street | Regent Street | Shoreditch | Knightsbridge
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1. Topshop
214 Oxford Street, London, W1W 8LGLondon's teenage girls (and their parents) are no stranger to Topshop. The biggest, bossiest, pushiest member of Philip Green's Arcadia group, the brand has been the queen of the British high street for the past decade...
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2. Selfridges
400 Oxford Street, London, W1C 1JSSelfridges - one of Time Out's favourite department stores - celebrated its centenary in 2009. With its concession boutiques, store-wide themed events and collections from the hottest new brands...
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3. Uniqlo
311 Oxford Street, London, W1C 2HPUniqlo ferociously attempted to rebrand in 2007, with celeb envoys like Chloë Sevigny, a Terry Richardson advertising campaign and the opening of two new stores on Oxford Street. However, whether Uniqlo...
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4. Browns
23-27 South Molton Street, London, W1K 5RDFor the ultimate fashion fix look no further than Joan Burstein's venerable store, which celebrated its 40th anniversary in 2010. Among the 100-odd designers jostling for attention at its five interconnecting shops...
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5. House of Fraser
Oxford Street, London, W1C 1HFThe venerable old auntie of department stores, House of Fraser offers on-trend fashion, kids clothing, homewares and cosmetics by a range of partner concessions...
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Oxford Street | Regent Street | Shoreditch | Knightsbridge
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6. b store
Savile Row, London, W1S 3PROne of London's trendiest clothes shops, b store's reputation as a stockist of innovative fashion labels remains unimpeachable - where else can you pick up clothes designed by this year's Saint Martin's graduates?
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7. COS
222 Regent Street, London, W1B 5BDH&M created a buzz when it opened this flagship store in 2007, and the brand has gone from strength to strength. Catering for those who have grown tired of fighting their way through a frenzy of teenagers...
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8. Hamleys
188-196 Regent Street, London, W1B 5BTBoth a tourist attraction, with regular school-holiday events for children (check the website), and a ginormous toy shop, Hamleys has all the must-have toys, attractively displayed to boot. Arranged on...
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9. Lazy Oaf
Fouberts Place, London, W1F 7QECartoonish illustrations and a witty sense of humour have made Gemma Shiel's brand Lazy Oaf a cult favourite. Clothing, jewellery, accessories and stationery all feature bright graphic illustrations - from googly-eyed monsters...
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10. Kirk Originals
6 Conduit Street, London, W1S 1XEIf you think only geeks wear glasses, you should get your eyes tested - or pop into Kirk Originals flagship store. With sets of googly eyes that stare out from the windows, it's an unmissable addition to Conduit Street's...
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11. Liberty
Regent Street, London, W1B 5AHShopping at Liberty is an experience to savour; artful and arresting window displays, exciting new collections, fabulous exclusives and luxe labels help to create a very special atmosphere.
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12. Goodhood
41 Coronet Street, London, N1 6HDStock for this boutique-like store is selected by streetwear obsessives/owners Kyle and Jo with items weighted towards Japanese independent labels. Knits and T-shirts from Australia's Rittenhouse are particularly...
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13. Labour and Wait
18 Cheshire Street, off Brick Lane, London, E2 6EHThis retro-stylish store sells the sort of things everybody would have had in their kitchen or pantry 60 years ago: functional domestic goods that have a timeless style. Spend any time here and you'll be filled with the joys...
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14. Tatty Devine
236 Brick Lane, London, E2 7EBThis east London company made its name with plastic fantastic jewellery: guitar plectrum charm bracelets, say, or kitsch anchor necklaces. Despite many imitators, it's still going strong - tribute to the designers' boundless...
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15. Rough Trade East
Old Truman Brewery, Dray Walk, 91 Brick Lane, London, E1 6QLCelebrating its 35th birthday in 2011, this infamous temple to indie music has never looked more upbeat, its new-found impetus provided by its venture east...
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16. Sh!
57 Hoxton Square, London, N1 6PDYou don't have to be a woman to pass through the hallowed pink portals of London's only female-oriented sex shop, but you'll need to be chaperoned by one. The capital's best sex shop for toys, Sh!'s strongest feature is...
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Oxford Street | Regent Street | Shoreditch | Knightsbridge
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17. V&A Shop
V&A, Cromwell Road, London, SW7 2RLCurated with as much thought and flair as any exhibition, with a mix of merchandise that reflects or - in the case of the commissioned items - responds to the V&A's collections and temporary shows...
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18. Harvey Nichols
190-125 Knightsbridge, London, SW1X 7RJCompared to some of the incredible refurbs that rival emporia have indulged in, Harvey Nics feels like it's coasting a little. That said, you'll still find a worthy clutch of unique brands over its eight floors of beauty, fashion...
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19. Cutler & Gross
16 Knightsbridge Green, London, SW1X 7QLCool and quirky is the name of the game at this long-established Knightsbridge outlet, known for its innovative hand-built frames. A new collection is introduced twice a year, perhaps Warhol-inspired...
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20. Harrods
87-135 Brompton Road, Knightsbridge, London, SW1X 7XLHarrods' distinctive terracotta façade with dark-green awnings stirs up mixed emotions. For every tourist who yearns for a Harrods teddy, there's a Londoner who sniffs at its vulgarity...
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