Wonderound

  • Shopping
  • Boutiques
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Shoreditch
The Rosie to Sticks and Stones’s Jim, Wonderound is as girly as S&S is gruff. The colour palette is all soft sorbet shades, the music tinkling, and the shop assistants siren-esque. But like its neighbour, this womenswear boutique packs a huge amount of lovely stuff into a small space. Two key selling points distinguish Wonderound from anything else in east London (or west London for that matter). Firstly, you cannot buy anything in the store anywhere else, apart from South Korea. Owner Zi Kim sources all of her product from independent labels in her native Seoul, which means completely original design and a refreshing lack of duplication with high street stores, plus zero chance of turning up in the same outfit as someone else, unless you have a big gang of South Korean lady friends. Secondly, considering how luxurious the product is – think striking dresses with layers of embroidered lace or great quality studded sandals – it offers amazing value. Blouses are around £60, dresses £70 and leather-topped skate shoes £60. 
Kim’s stable of South Korean designers must have an eye on the catwalks of Europe, as there are hints of Prada about the jewelled sliders, and Valentino in the camo flip-flops. But the prices? The stuff of pure Wonderound.
Venue name: Wonderound
Address: 16C Calvert Avenue
London
E2 7JP
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