Neuroscience

Nikki Westoby, who specialises in consumer neuroscience, will be discussing neural explanations for consumer behaviour. With the ability to record brain activity using electrodes and advances in neural imaging it is now possible to determine the specific regions of the brain that make us want to buy stuff. At the end of this evening at the museum of Brands the science behind Nikki's theories will be put to the test with a demonstration using a willing volunteer and results live on screen. The museum (and cash bar) will open at 6pm, the talk will begin at 7pm and afterwards guests can continue to peruse the museum.