What 2013’s competition lacks in fresh ideas it makes up for in sob stories, judges’ spats and cringeworthy styling, however. At the forefront of this year’s Cheese Factor is Kingsland Road, an all-male fivesome named after the east London location around which the troupe are based.
The boys’ undercuts, double denim and Harry Styles looks are sure to be a hit with tween girls, but to anyone over the age of 16 they’re about as cool as Nick Clegg. Their boot camp audition of Stevie Wonder’s ‘For Once In My Life’ was a showcase of synchronised jazz hands that would have had the entertainment manager at Butlin’s wincing. Less nauseating scenes have been witnessed on ‘Embarassing Bodies’.