In 1998, at the height of Austin Powers mania, the Standard was converted from a '60s retirement home to a tongue-in-chic shag pad: the bright bedrooms come with minibars peddling condoms, and the space-age influence extends to the groovy lobby carpeting and the furniture. The schtick is looking a little weary these days, but the poolside lounge remains popular with a see-and-be-seen scene and the staff are more welcoming than you might expect at a property where image is so crucial.
Area Los Angeles
Transport Bus 2, 302/I-10, exit La Cienega Boulevard north.
Telephone 1-323 650 9090
Rates $160-$325.
Facilities Business centre. Bar/café (2). Concierge. Internet: Wireless (free). Parking: Parking (paid) ($27). Swimming pools. Restaurant. Room service. Smoking rooms. TV: DVD & pay movies.
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