Nudie Jeans x Bloomingdale's

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Photograph: Courtesy Nudie Jeans

Sustainable and ethical Swedish demin brand, Nudie Jeans, will be setting up shop at Bloomingdale's at the Beverly Center to celebrate the department store's Denim Days initiative. The pop-up features a denim repair shop with free hemming on all Nudie Jean purchases, plus you can exchange your old Nudie Jeans for an exclusive gift via the brand's "Repair, Reuse, Reduce" program.

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valerie b

I really liked the ad but a different photograph could have been used.  I would like to see a pair/pairs of the jeans, what colors they come in, etc.  I really like the unique concept of being able to have the jeans hemmed when you purchase.  This will increase sales.  I wish more stores would carry this brand.  I live in the San Diego area and would like to get them in our area.