Trend watch: New moisturizing winter beauty products

Launched more than 30 years ago by two vegetarians in Upstate New York, ethical beauty company Kiss My Face offers natural products for your lips down to your toes. This paraben-free body moisturizer is part of the brand’s antioxidant-rich collection, boasting superfruit ingredients such as pomegranate and acai. Thanks to hydrating grape-seed and coconut oils, your skin will feel silky smooth and smell like a fruity dessert. Kiss My Face body moisturizer, $7, at Whole Foods Market, locations throughout the city; visit wholefodsmarket.com

If you want salvelike moisture with a bit of color, pick up M.A.C.’s limited-edition tinted lip balm, part of its winter-friendly Après Chic line (available through February 6). The thick (but not sticky) formula comes in muted burgundy and peach shades, and it stays put for hours. M.A.C. Mineralize tinted lip balm, $20, at M.A.C., locations throughout the city; visit maccosmetics.com

Israeli skin-care company Ahava launched its sensitive-skin Time to Treat line with this vitamin-rich face cream. A blend of Dead Sea minerals and hyaluronic and amino acids rehydrates the skin; lavender extract, aloe vera and St. John’s Wort calms irritation; and green tea and vitamin E protects your face from environmental factors. It’s said to reduce redness in two weeks, but we felt the calming effects to our windburned faces in just a few applications. Ahava Time To Treat comforting cream, $45, at lordandtaylor.com

Having an itchy scalp is a common cold-weather complaint, and hair guru Philip Kingsley (he created famous volumizing treatments for Audrey Hepburn) hopes to solve that with these affordable masks. Apply either the stimulating formula (featuring menthol and peppermint to increase blood flow) or exfoliating version (which has olive oil to add moisture) onto damp strands, then cover your noggin with a plastic cap for 10 to 20 minutes. After you rinse it out, your scalp will immediately feel soft and itch-free. Philip Kingsley Stimulating and Exfoliating scalp masks, $8 each, at philipkingsley.com

For those seeking to remedy chronically parched skin, Origins developed this quick-absorbing moisturizer, redolent of quenching ingredients lychee and watermelon. The formula—which took five years of research to create—contains Caspase-14, an enzyme produced naturally by the human body for moisture maintenance, as well as red gemstone and algae, which increase skin elasticity and hydration. Our tester reported baby-soft skin by using it twice daily for just a few days. Origins Make A Difference Plus+ Rejuvenating moisturizer, $40, at Origins, locations throughout the city; visit origins.com

Give your feet the attention they deserve with this softening cream from organic skin-care company Me & the Girls. Cupuaçu seed butter and avocado oil is blended with lavender and mint to restore distressed skin on your worn-out paws. Massage a small amount onto clean feet two to three times per day and throw on a pair of socks to let the ingredients truly do their magic. Me & the Girls Lavandula Revive foot softening creme, $25, at bspabar.com

Applying this deeply penetrating, lightweight body cream feels indulgent, thanks to its unique consistency (a cross between whipped cream and pudding) and milky-sweet scent. Designed for seriously parched skin, the therapeutic moisturizer contains exfoliating lactic acid and colloidal oatmeal, which acts as a protective barrier—a combo that translates to softness you can feel emanating from beneath the skin’s surface. It’s said the formula continues working 24 hours post application; considering the tub’s generous size, you’re promised months of nonstop smoothness. Bliss 24-“heaven” high-intensity healing body balm, $35, at blissworld.com