Tierra first appeared in Lanzarote in 1980 in the shape of a small shop in which Francisco Javier Rahim Gil beagan selling handmade jewellery. A lot has changed since then, and the business has expanded its network of shops to Madrid, London and New York and become famous for giving a flower as a present to every visitor. Large stone necklaces, flower-shaped leather broaches and earrings made of different material make up part of its extensive range.