The Gray, together with the STRAF, represents one of the latest Milanese trends in high-end hostelry. Despite the name (chosen by architect Guido Ciompi), little is half-tone here: the dominant colour scheme backs neutral colours with splashes of electrifying vibrancy. The clean-lined rooms - three of which look out on to Galleria Vittorio Emanuele II - are sleek, contemporary and equipped with enormous TVs and jacuzzis. One room has its own Turkish bath, and two have private gyms. The hotel also has its own chic restaurant, Le Noir.