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First look: One Direction's new pop-up store in Manhattan (slide show

A pop-up store featuring the popular boy band opens on November 17. Get a sneak peek of the space and the merchandise for sale.

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

  • Photograph: Jael Marschner

    One Direction Pop Up Shop

Photograph: Jael Marschner

One Direction Pop Up Shop

There was a definite sense of the quiet before the (shrieking tween) storm when we got a sneak preview of the new 1D World pop-up shop earlier this week. The walls of the pop-up shop, dedicated to everything One Direction, were stacked to the ceiling with neatly folded T-shirts, jackets, one-piece sweatsuits, calendars, iPhone cases, fuzzy hats, diaries, earrings, nail stickers—pretty much anything a 12-year-old girl could ever want, stamped with the mop-topped faces of the insanely popular British boy band. Staff hooked up karaoke machines and hauled in cases of the band’s new CD, Take Me Home, and life-size cardboard cutouts of the boys huddled in a corner, waiting to be covered with the inevitable, bubble-gum-flavored lipstick smooches (for about $30, you can take home your own Niall or Harry!). If you’re brave enough to join the frenzied crowds for the grand opening on Saturday, November 17, your dedication may be rewarded—the spot's giving away concert tickets and autographed goodies to lucky winners all day.

1D World, 2 Penn Plaza, W 33rd St at Seventh Ave (1dworld.co.uk). The pop-up shop will be open from Sat Nov 17 to Sun Dec 30.


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