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A LEGO flagship store is coming to the Flatiron District this July!

The new LEGO haven at 200 Fifth Ave will open with a weekend’s worth of activities later this summer.

Legoland Discovery Center Westchester

Legoland Discovery Center Westchester Photograph: Jessica Lin


Looks like fans of the colorful little bricks have yet another reason to celebrate: DNAinfo reports that a LEGO flagship store is coming to 200 Fifth Ave (at W 23rd St) this July, followed by a grand opening weekend-long celebration sometime in August!

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The 3,535-square-foot retail store will also include a 481-square-foot play space and reading area for the kiddos. And thanks to its proximity to Eataly (they’ll share the same address!) the new store is sure to become a must-see for out-of-town visitors.

We’ll keep you posted as more details about the opening weekend events are announced. In the meantime, get your LEGO blocks fix at the recently extended “Art of the Brick” exhibit at Discovery Times Square through May 11, or at Legoland's Westchester outpost.


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