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Gear up for the Super Bowl at PepsiCo's free pregame celebration

Gather the troops and head to PepsiCo's family-friendly Super Bowl tailgate in Bryant Park from January 29 to 30 and February 1.

Rendering of PEPCITY dome in Bryant Park

Rendering of PEPCITY dome in Bryant Park Courtesy PepsiCo.


Super Bowl XLVIII will kick off at MetLife Stadium on February 2, giving New York and New Jersey families a reason to tune in to the big game this year, whether your crew roots for the Seahawks or Broncos, or remains staunch Giants or Jets fans. Before the teams hit the field next Sunday, official NFL sponsor PepsiCo is throwing a bash in the Winter Village at Bryant Park to celebrate the two states and their residents who have so generously offered up their home field for this year's spectacle.

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On Wednesday, January 29, Thursday, January 30, and Saturday, February 1 from 2 to 6:30pm, fans can flock to a 10,000-square-foot area of the park for complimentary food and beverages and various presentations of art, music and theater that evoke classic NYC experiences. Visitors toting a "Taste of PepsiCo" passport can sample top-notch nibbles featuring brands like Doritos, Gatorade and Sabra from local chefs (including David Burke and Marc Forgione) until their booklets are stamped at all eight stations.

Following online registration (free tickets are available first-come, first-served via Eventbrite), visitors can head to #PEPCITY, a massive 80-by-40-foot dome in the park where such musical acts as Austin Mahone and Prince Royce will take the stage each evening at 8pm, wrapping up with headliner Ziggy Marley on Saturday night. Other entertainment includes contemporary artwork by Snarkitecture, featuring a unique take on the NYC skyline; an exerpt reading by Tony-winning playwright Lemon Andersen; and sample performances from Broadway shows like Pippin, Newsies and Mamma Mia!





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