Super Bowl Boulevard

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Photograph: Courtesy NFL
Super Bowl Boulevard Toboggan Run Engineered by GMC
In preparation of the big game, Broadway between 34th and 47th Sts will transform into Super Bowl Boulevard, where there’ll be autograph signings with NFL players, a tented Rush Zone for kids, a video projection in front of Macy’s, photo ops with the Vince Lombardi Trophy and a massive, 60-ft toboggan run ($5, must be at least 36” tall) between 40th and 41st Sts. See the website for the full schedule of events. In addition, Toys R Us Times Square will offer face-painting, caricatures, trivia, cookie decorating and Super Bowl–themed merchandise from Jan 29 to 31.
Event website: