Kickstarter's expanding influence
The Internet fund-raising experts share statistics behind their crowd-sourced philanthropy.
Mon Jan 9 2012
New York based projects to watch for
An Oversimplification of Her Beauty
This movie about a love-struck Brooklynite is one of the 15 Kickstarter-backed films premiering at the Sundance Film Festival this year. Bed-Stuy director Terence Nance needs $15,000 for final edits and money to get to Utah. Pledging ends January 19.
Katie Rosenhouse, a French Culinary Institute--trained pastry chef and a competitor on the Food Network, has crafted desserts for NYC restaurants such as Le Cirque, Bouley and Olana. Now she wants to start a private catering company and needs $20,000 to do it. Pledging ends February 18.
Guns of Icarus Online
Chinatown-based gaming company Muze Games is developing its Mac Store app, a steampunk-inspired airship-combat game called Guns of Icarus, into a team-based version. (Imagine if World of Warcraft met Jules Verne.) Animating lethal clockwork devices doesn't come cheaply: The company needs $10,000. Pledging ends February 21.
Kickstarter users are required to set a fund-raising goal and deadline for their projects. If a proposal succeeds in meeting the appointed amount of money, its creators get to keep the cash—including any excess dough. If the idea doesn't get to that threshold, all promised pledges are refunded.
In 2010, the founders of LunaTik posted a fund-raising goal of $15,000 to help them produce their TikTok Multi-Touch Watch Kits (lunatik.com), which convert an iPod nano into a tech-savvy watch. They raised $942,578. The secret to its success: Pledging was cheaper than buying. A $25 pledge got you a TikTok kit, which would retail for $34.95, while a $50 one guaranteed you a LunaTik (regularly $69.95).
In the fall of 2011, a group Kentucky for Kentucky set out to secure ad time during the 2012 Super Bowl to air a state pride video (kentuckyforkentucky.com), broadcasting the Bluegrass State's cultural importance to the rest of the nation. The group set a goal of $3.5 million, but only received $112,287 from 576 people (and $50K of that came from just five backers).