• Time Out New York Kids
    • Time Out Chicago
    • Time Out Worldwide
    • Travel
    • Book store
    • Subscribe to Time Out New York
    • Subscriber Services
  • Time Out New York
  • Ad Space
    (728 x 90)
  • Search
  •  
    • Home
    • Art
    • Books
    • Clubs
    • Comedy
    • Dance
    • Film
    • Games
    • Gay
    • I, New York
    • Kids
    • Museums
    • Music
    • Opera & Classical
    • Own This City
    • Real Estate
    • Restaurants & Bars
    • Sex & Dating
    • Shopping
    • Spas & Sport
    • Theater
    • Travel
    • TV & DVD
    • Video
  • « BACK TO SEARCH
    • In this series

      • Articles
        • Stub crawl

        • Monster deals in theater

        • Monster deals in sports

        • Send pictures of your most cherished tickets!

        • How much would you pay for…?

        • An open letter to H218 and H220

        • Designated sitters

        • Anatomy of a ticket

        • Frank talk

        • Tix time

        • Monster deals in art museums

        • Monster deals in classical music

        • Monster deals in music

        • Monster deals in clubs

        • Monster deals in dance

        • Monster deals in film


    • Essentials

      • Info & map
        • event:  Young Frankenstein


    • Tools

      • E-mail

        E-mail a friend





        • * Mandatory

        • View our privacy policy
      • Print
      • Rate & comment
        [X]

        • (will not appear on site)
          *Required
          •  characters left

        • View our privacy policy
      • Report an error

        Report an error


        • View our privacy policy
      • Share this
        • Delicious
        • Digg
        • Facebook
        • reddit
        • StumbleUpon

  • Blogs

    The TONY Blog

    • Gossip Girl, season two: “It’s a Wonderful Lie”

    • Published on 12/2/08

    • After a weeklong hiatus, the Best Show Ever returned last night…and we’re feeling kind of meh about the whole thing. Seriously, did anything interesting happen...

    More posts »



    The Feed

    • Last century night at Employees Only

    • Published on 12/2/08

    • There was a feather for every broad and wax on every mustache at last night’s invite-only Prohibition Repeal party at Employees Only. Attire of the 1930s was required for...

    More posts »



    NYC Holidays

    See the complete guide »



    Video

    Tons of clips!

    • Get a heads-up on the week's biggest events, go inside the hottest restaurants, trendiest shops, and more.

    Watch videos »



  • Ad Space
    (120 x 240)


  • TONY Free Flix

    • Get free tickets to hot new movie releases.



    Prizes & Promotions

    • Win prizes and get discounts, event invites and more.



    TONY Nightlife+

    • Get real-time information for bars, clubs and restaurants on your mobile.



    TONY on the radio

    • Tune in to Out There with TONY on WPS1.org for conversations with our
      editors and special guests.



    Subscribe

    • • Subscribe now

    • • Give a gift

    • • Subscriber services



  • Features
    Time Out New York / Issue 630 : Oct 25–31, 2007
    The Ticket issue

    Frank talk

    Why so many people are talking about Young Frankenstein’s ticket prices—and what it means for Broadway.

    By Adam Feldman

    All around the village known as the Broadway community, a resentful mob is preparing its torches for Young Frankenstein. The villagers are angry. The villagers feel threatened. The villagers want to see the monster dance, yes, but then they want to see it die.

    Mel Brooks’s follow-up to 2001’s The Producers—which, like a bolt of lightning, revivified the abandoned corpse of musical comedy—is indisputably one of the year’s hot tickets, but the heat is not all friendly. The top price range of $375 to $450, applied to more than 200 of the best seats in the Hilton Theatre, is unprecedented for a show that has not even opened yet; and the musical’s refusal to release its weekly box-office take has been greeted with deep suspicion. Many of the same theater folks who eagerly welcomed The Producers now see Young Frankenstein as a lumbering intruder, untroubled by the possible destruction in its wake.

    The most common justification for the upward sprint of Broadway pricing in general holds that the money reaped from hit shows goes back into the system. Most shows close at a loss; producers use their windfalls from the few big hits to finance other theatrical ventures. But this rationale doesn’t quite apply to Young Frankenstein. It has only two producers—Brooks himself and the ultrarich media mogul Robert F.X. Sillerman—who can boast only a single other previous Broadway producing credit between them: The Producers.

    Yet if the rising tide will lift no boats but those in Brooks’s harbor, its waves may be far-reaching. Scalpers have long charged exorbitantly for popular shows, but Young Frankenstein’s pricing sets a new official standard by which future pricing can be judged—and judged leniently. (Suddenly, $300 looks reasonable by comparison.) And Brooks and Sillerman’s grabbiness can only hinder efforts to limit the skyrocketing cost of mounting a show. (As of press time, the stagehands’ union is threatening to strike if its financial demands are not met, using premium seats as evidence of exploitation. “Producers constantly lament that most shows lose money, but Broadway is hugely profitable,” union spokesman Bruce Cohen tells TONY. “We have tickets as high as $450.”)

    In the long run, ticket inflation of the kind systematized by Young Frankenstein threatens to push Broadway away from ordinary New Yorkers and toward the only audiences who can pay its way: tourists splurging for a onetime theater experience, and business-world fat cats to whom expense accounts are no object. It strikes many folks as ironic that our Mr. Brooks—whose comedic image is that of the little guy mouthing off to the powers that be—should have a hand in this sad trend. Shed no tears for the corporate pigeons getting squeezed for $450. But light a candle, if not a torch, for the kind of theater that might get squeezed out.



    They paid the price

    Michael Platt, $800 per ticket
    “My wife, kids and I watch everything Mel Brooks has ever done, and we’ll continue to do that until the day we die. I bought ten tickets. We’re bringing my brother and sister-in-law, all four of my kids, my daughter-in-law—unfortunately my grandson isn’t 1 yet, but next year we’ll bring him. Once you’ve gone to a Broadway show and sat close up, you can’t enjoy it the same way unless you sit really close up again, so you just gotta bite the bullet and get great seats—it’s worth it. I paid $800 a seat for ten seats, through a broker, so it was either that or pay for my son’s bar mitzvah. Just kidding—he had a bar mitzvah.”

    Walter Niejadlik, $370 per ticket
    “It’s just a blockbuster kind of show that you don’t see every day. As for being able to afford it, my advice is, make rich friends. I’d try the [ticket] lottery—I know they have a lottery here. I know you can get the tickets a little cheaper, or wait until they go out and start offering discounts. But I definitely felt like I got my money’s worth.”

    Greg Gregory, $350 per ticket
    “I paid so much for this show, because it’s the hot show right now on Broadway, and I loved the movie. Mel Brooks is an iconic producer who’s fantastic, and I just assumed that this’d be the show that I would want to go to when I was up here for a couple of days on the weekend. But I’m selling them now because I accidentally bought shows for the evening when I knew that I wanted matinee tickets. I bought $1,400 worth of Young Frankenstein tickets. You guys want a couple extra? I’ll give you a great deal!”—Sam Tremble


    • Comments
    • |
    • Leave a comment
    [X]

    • (will not appear on site)
      *Required
      •  characters left

    • View our privacy policy

    • 1590 Martin Fri, Oct 26, 07, at 12:04pm
      Back in early August I bought a $50 4th row balcony seat for YF for mid- Nov. The online fees put the price up to $61.50. The word was good from Seattle and I had enjoyed THE PRODUCERS despite the blatent homophobia. We'll see with this one. Hey, there may never be another Mel Brooks musical (we can hope). We shall see if the "big bucks" pricing scares off the public over the long term.

      Flag as inappropriate



      • Subscribe now and save 90%!

      • For just $19.97 a year, you'll get hundreds of listings and free events each week, plus our special issues and guides, including Cheap Eats, Great Spas, Fall Preview, Holiday Gift Guide and more!
      • Time Out Covers
      • Time Out New York respects your privacy. We will only use your e-mail address in order to contact you regarding to your subscription and to send you our weekly e-newsletter. We will not share this information with anyone.

  • Ad Space
    (320 x 110)

    Ad Space
    (300 x 250)

  • Most viewed in Features

    • Articles
    • What is gay culture?
    • What's your fantasy
    • Ariel acrobatics
    • Fall girl
    • Your winter 2008 bar guide
    • Taste, part 1
    • MANHATTAN
    • Cheap eats for every occasion
    • Why the hipster must die
    • The Hipster Must Die

  • The Hot Seat

    • Craig Robinson
    • Craig Robinson

    • Emile Hirsch
    • Emile Hirsch

    • Elton John
    • Elton John


    More Hot Seats »


  • Ad Space
    (160 x 600)

    Ad Space
    (160 x 600)

    • Privacy Policy
    • Terms & Conditions
    • Contact Us
    • Media Kit & Advertising
    • Get Listed
    • We're Hiring
    • Subscribe
    • Subscriber Services
    • Site Map
    • Home
    • Art
    • Books
    • Clubs
    • Comedy
    • Dance
    • Film
    • Games
    • Gay
    • I, New York
    • Kids
    • Museums
    • Music
    • Opera & Classical
    • Own This City
    • Real Estate
    • Restaurants & Bars
    • Sex & Dating
    • Shopping
    • Spas & Sport
    • Theater
    • Travel
    • TV & DVD
    • Video
    • Visit our sister sites:
    • Time Out New York Kids
    • Time Out Chicago
    • Time Out London
    • Time Out Worldwide
    Copyright © 2000–2008 Time Out New York