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Published at 1:09pm
Published at 12:53pm
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1. Create a brand. Hopefully one that falls into one of the following three categories: funny, boobs and kittens.
It's not a coincidence that College Humor, Tila Tequila and LolCats are three of the biggest online successes right now. People like to be entertained, and funny, boobs and kittens pretty much ensure a good time. (Just think about the kind of page views CollegeTequilaCats could get!)
But if you don't have a sense of humor, breasts or animals, there's always the whole "vibrant personality" thing. And if you don't have that, find a gimmick. Perez Hilton sure as hell doesn't have boobs (well, the traditional kind), and it would be difficult to argue that he's a kitten. I don't personally find him to be vibrant or funny, but people seem to get a kick out of his "drawing white dots on celebs" shtick. It stands out, and amuses them. And that's all that matters.
Ultimately, ask yourself: Are you a consistently effective distraction from work? Yes? Sweet—you have a built in loyal audience of Web-addicted procrastinators who want something to click on in the middle of writing TPS report No. 384.
Cyndie Todd
Tue, Oct 07, at 12:46pm
Sorry that I'm just now catching up. And that I can't write all my thoughts in one whole box. Twitter is de-hydrating my thoughts into bite-size pieces.
Cyndie Todd
Tue, Oct 07, at 12:44pm
OMG, Julia, this is the funniest (and most practical!) thing I've read from you yet. You crack me up! Thanks!
alexander alaric
Sat, Aug 30, at 10:28pm
I've been a fan of the meme concept ever since I first read about it in Richard Dawkins book. Great way to get exposure and best of all there's a process to it.
OutsideMyBrain
Thu, Aug 28, at 05:54am
Julia,
Thanks for the great tips! I appreciate you sense of humor intertwined in the post to make it not only informative but enjoyable to read as well. Thanks again!
OutsideMyBrain http://outsidemybrain.wordpress.com
OutsideMyBrainAgain http://www.outsidemybrainagain.blogspot.com
Megan
Thu, Jul 24, at 08:13pm
Brilliant once again. Thank you Julia Allison. Not only do you dominate the "meme;" you are the definition. You make it all look effortless, yet your passion and hard work do not go unnoticed.
You inspire me and intrigue me. Thanks for the article, I always wondered how you made it happen.
michael lamb
Thu, Jul 24, at 11:06am
Julia, I've given you a lot of flak over the past few months, but truth be told: you fascinate me. You annoy me, you make me laugh, but at the end of the day - you ARE interesting.
Now my question to you that will be obvious: what do you sell exactly? And isn't it a LOT easier if you look as pretty as you are?
