Product placement

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Restaurants & Bars

Time Out New York / Issue 654 : Apr 9–15, 2008

Best burgers

Product placement

New York City restaurants are capitalizing on their brands with mass-market versions of the foods that made them famous. But how do they measure up? Our panel compares notes.

By Sara Pepitone
Restaurant: Rosa Mexicano (1063 First Ave at 58th St, 212-753-7407; 61 Columbus Ave at 62nd St, 212-977-7700; 9 E 18th St between Fifth Ave and Broadway, 212-533-3350)

AT THE RESTAURANT

Photograph: David Rosenzweig and Erkan Said

Menu item: Enchiladas suizas with pulled roasted chicken, rice and beans; $13.75 at lunch, $18.75 at dinner

FROM THE STORE

Photograph: David Rosenzweig and Erkan Said

Retail product: Vegetarian Enchiladas with Suiza Sauce from FreshDirect, $8.99
The Testers
- Steven Goldstein, restaurant consultant
- Rod Brogan, prepared foods junkie
- Kanlea Clark, Gristedes cashier
The Claim
The website states: “Bold, vibrant Rosa Mexicano dishes at your casa.”
The Restaurant
“There’s attention to detail here,” says Goldstein, as he surveys the eatery’s creamy tomatillo sauce, the vibrant yellow rice and black beans. Everyone mopped it up—this was the only set of dishes that ended with clean plates.
The Retail
The biggest success and favorite of the tasting—despite the chicken-vegetable disparity—the enchiladas “were a restaurant-quality experience,” says Goldstein. Brogan takes it a step further: “The similarity of the excellent sauces is impressive,” he says.
The Verdict
Thumbs up
NEXT: Sylvia's »
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