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Survey
Restaurant: White Castle (various locations; see whitecastle.com)
Menu item: Hamburgers, six for $4.49
Retail product: White Castle Microwaveable Hamburgers, around $3.99 for a box of six at major supermarkets
The Testers
The Claim
“When you can’t get one hot off the grill, this is a close substitute,” says Kelly Collins, marketing supervisor at White Castle.
The Restaurant
The Post-it note–size sliders come steamed, with the gratis garnish of ketchup, pickles and onions. “The pickle is all I taste,” says Brogan. Clark, a former White Castle employee, agrees: “These burgers are no good without toppings.”
The Retail
Nuking made the frozen patty just as moist, but that’s where the similarities end. “The bread gets rock hard in the microwave,” says Clark, who notes that there’s no pickle. Brogan spoke for the panel when he deemed the hamburgers equally bland: “What was I thinking in college?”
The Verdict
Thumbs down
