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  • Shopping

    Time Out New York / Issue 644 : Jan 30–Feb 5, 2008

    Market watch

    A recession may be looming, but our favorite newcomers still deserve your hard-earned cash.

    By Helen Yun

    LOWER EAST SIDE  |  CHINATOWN  |  NOLITA/SOHO  |  EAST VILLAGE  |  UNION SQUARE  |  MEATPACKING DISTRICT  |  UPPER EAST SIDE  |  BROOKLYN  |  MORE

    Nolita/Soho

    Hem
    If you’re on a quest for well-fitting trousers, make a pilgrimage to this bottoms-centric shop, where you can try on 30 flattering styles of ladies’ pants from the exclusive line YRMIS Christina. 155 Prince St between Thompson St and West Broadway (212-674-2311)

    Hickey
    This menswear depot might be outfitted like an upscale gentlemen’s club, but the marijuana leaf painted on one of the walls hints at a younger target customer. But you don’t have to worry about running into fratty hemp necklaces: Hickey is the hip spin-off brand of natty big-brother company Hickey Freeman. Fittingly, its tweed blazers, distressed sweatshirts and polos strike the right balance between bong-toting youthful insouciance and manly stylishness. 96 Grand St between Greene and Mercer Sts (212-219-0230)

    In God We Trust
    Larger than Shana Tabor’s original Bburg emporium, this second branch cultivates a similar aesthetic via old leather suitcases, tattered hardbound books and her house line, which offers women’s frocks on one side of the shop and men’s plaid shirts on the other. 265 Lafayette St between Prince and Spring Sts (212-966-9010)

    Irregular Choice
    Illustrations culled from manga and nursery-rhyme books cover the walls of the funky British footwear label’s debut outpost. As youthful as the decor, its collections of girly kicks includes flirty boots and patent leather pumps. Don’t miss its campy collaborations with flamboyant NYC label Heatherette. 276 Lafayette St between E Houston and Prince Sts (212-334-3404)

    Korres
    Like its gorgeously designed packaging, the Greek beauty firm’s enchanting first U.S. depot is stunning, thanks to a lone golden tin wall and cubbies neatly stocked with its nature-based potions. 110 Wooster St between Prince and Spring Sts (212-219-0683)

    Mitchell Gold + Bob Williams
    Just around the time when budget-minded chains like CB2 and Muji were storming downtown, this high-end modernist-furnishings company broke ground. The 12,000-square-foot joint brims with sleek investmentworthy couches, chairs and lighting—all of which should please folks tired of Ikea-ish decor. 210 Lafayette St between Broome and Spring Sts (212-431-2575)

    Sew
    Sure, items are pricey at this unassuming spot, but menswear designer Scott Wasserberger cuts his suit jackets and shirts from posh English and Italian fabrics that hail from coveted mills like Loro Piana. His upcoming womenswear promises to be just as posh. 229A Mott St between Prince and Spring Sts (212-686-1630)

    Space.NK. Apothecary
    This Sephora rival from England boasts a coveted lineup of cult makeup and skin-care brands like Face Boutique, keeping beauty junkies addicted both uptown and downtown. 99 Greene St between Prince and Spring Sts (212-941-4200); 217 Columbus Ave at 70th St (212-362 2840)

    3.1 Phillip Lim
    Magpies and fans of this beloved label flocked to this supershiny flagship when it first landed in the ’hood last summer. Serene elements such as wood-block floors and a corrugated oak wall complement Lim’s elevation of humble materials in his beautifully constructed pieces for both genders. 115 Mercer St between Prince and Spring Sts (212-334-1160)

    NEXT: EAST VILLAGE »

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