Paul Pacult, cofounder of Beverage Alcohol Resource (BAR), Ultimate Beverage Challenge, spirits writer and author of Kindred Spirits and A Double Scotch: How Chivas Regal and the Glenlivet Became Global Icons, among other books
What's your role in the world of NYC cocktails?
I'm probably most accurately viewed as an educator and mentor whose primary focus is distilled spirits, and how they should be appreciated and served on their own and within the cocktail context. As one of the founding partners of Beverage Alcohol Resource (along with Dave Wondrich, Dale DeGroff, Steve Olson, Andy Seymour and Doug Frost), I've been honored to be a part of the spirits and cocktail education of many New York--region bartenders and drinks consultants. That would include cocktail superstars such as Jim Meehan, Julie Reiner, Aisha Sharpe, Willy Shine, Don Lee, Audrey Saunders, St John Frizell, Richie Boccato. Erin Reece, Joaquin Simo, Phil Ward, Tim Cooper, Tad Carducci, Albert Hafti, Dan Nicolaescu, Brad Farran and many more.
What have you seen around New York lately that's excited you?
I really respond to the emphasis on pre--World War II cocktails. Seeing great drinks such as the Ward Eight, Bee's Knees, Vieux Carre, Aviation, Jack Rose, Brandy Crusta and Pegu Club on menus is delightful to me. They represent the inherent wonder of cocktails, in that these wonderfully flavorful cocktails are simultaneously new and old, nostalgic and contemporary. They are also cocktails that highlight the base spirit in their best light.
What cocktail trends would you like to see die?
Those that involve cocktails "built" out of a ridiculous amount of ingredients. Minimalist cocktails work best for me because I never have any interest in re-creating cocktails in our home bar that utilize eyedroppers, fat-washing, molecular processes or, worst, more than five ingredients. Cocktails are best when they are simple and straightforward.
What are you working on right now?
My wife and partner, Sue Woodley, and I are deeply involved with our new company, Ultimate Beverage Challenge, which we started with industry veterans David Talbot and Sean Ludford in 2009. UBC conducts three competitions per year: spirits, wine and cocktails, and stages one mammoth party---Ultimate Blast---in October. The point of UBC is to bring beverage competitions into the 21st century by using innovative judging techniques and the finest experts in the world in order to ascertain which spirits, wines and cocktails are the best. Sue and I are also continuously busy with our advertising-free, subscription-only newsletter, F. Paul Pacult's Spirit Journal, which critiques and rates all distilled spirits four times per year and has done so since 1991.
We want to buy you a drink. What'll it be?
I'm an admitted fool for five classic cocktails, providing that they are made properly and with certain ingredients. In no particular order my favorite drinks are: the whiskey sour, the Aviation, the margarita, the Ward Eight and the sidecar. I prefer Maker's Mark bourbon for my whiskey sour, and I like it seriously sour. When a bartender puts in simple syrup, I typically slap them silly. "Hey, idiot, it's called a whiskey sour!" My Aviation must be made with Plymouth Gin, thank you. For margaritas and sidecars, I insist on Cointreau as the pivotal ingredient. No Cointreau, no drinkie.
Soapbox time: What pisses you off? What do we need to start or stop talking about?
First and foremost, I hate overly fastidious, overly fussy or overly complex cocktails that are created more for the ego of the bartender than for the enjoyment of the imbiber. That's a trend that worries me, because I see it more and more, and that pisses me off. I feel that too many bartenders are getting caught up in minutiae and, in the process, are forgetting the fundamentals of making a good-tasting drink for real consumers. Second, if I hear the obnoxious monikers bar chef and mixologist one more fucking time, I'll think I'll explode. People, you are bartenders, period, and there's a lot to be said about that when it's done with precision, expertise and passion.