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It's a good week for people who love to complain about the gentrification of Williamsburg. The first Starbucks opened in the 'hood on Monday, and now signs for the new J.Crew have popped up at 234 Wythe Avenue.
Instead of announcing its mid-September arrival with the traditional J.Crew logo (like the one pictured above), the company commissioned graffiti artist Greg Lamarche to plaster colorful block letters spelling out J.Crew along the wooden barricade that covers the construction of the shop. And according to this T Magazine post, that's just the first of many local touches that'll be in the shop. Locally-made furniture will be found in the fitting rooms and works from mixed-media artist Johannes Girardoni will be featured behind the cash registers.
The opening of this store in Billyburg was inevitable (and kind of surprising that it's only just now happening), so at least J.Crew is going to the Urban Outfitters route and trying to make this location fit in with the neighborhood instead of opening another cookie-cutter version that can be found in any suburban mall.
And to the skeptics out there: The sale section at J.Crew is always worth it.