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The massive, 57,600-square-foot AIDS Memorial Quilt hasn't been in NYC in more than a decade. But that won't be true after today, when the quilt will be sprawled out at Governor's Island. The event is part of the Kiehl's annual LifeRide for amfAR, where the store raises money to fund AIDS cure-related research projects. The ride, led by Kiehl's president Chris Salgardo, started in Wisconsin last week and wraps up this afternoon in New York. Stop by Governor's Island today at 4:30pm, and you'll see the riders (which includes model Tyson Beckford and actor Gilles Marini) taking part in the AIDS Memorial Quilt unfolding ceremony and dedication of new panels. Can't make it today? The quilt will also be on view tomorrow.
But that's not all the brand has planned to celebrate the end of this year's ride. Tomorrow, the riders will stop by Macy's Herald Square (11:30am–12:30pm), hold a rally at the Kiehl's flagship at 109 Third Avenue (5:30–6:30pm) and then Mary J. Blige will host final—and free—celebration at 22 Little West 12th Street (6:30–9:30pm). Plus, stop by any Kiehl's location in NYC on August 12 and 13 for 15 percent off your purchase. (The store will donate that 15 percent difference to amfAR.)