Best new ice cream: Blue Marble

OTHER NOMINEES: Momofuku Milk Bar East Village, Sweet Melissa Crmerie, Van Leeuwen Artisan Ice Cream

Like an ice-cream-scooping David in the face of Momofuku Bakery & Milk Bar's Goliath, this eco-conscious Brooklyn creamery took the win in a tight race. Pristine ingredients (fair-trade chocolate, grass-fed organic milk) drew the votes for Jennifer Dundas and Alexis Miesen's ethical operation. The pair plans to open a shop in Rwanda next year—we've no doubt you'd follow them there, too. Blue Marble Ice Cream 420 Atlantic Ave between Bond and Nevins Sts, Boerum Hill, Brooklyn (718-858-1100); 186 Underhill Ave between St. Johns and Sterling Pls, Prospect Heights, Brooklyn (718-399-6926)