Follow the rabbit: Dominique Ansel is giving away free Cronuts and cookie shots today

Cronut king Dominique Ansel just gave you an excuse to blow off work and follow him around town for his signature pastries

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Milk and Cookie Shots from Dominique Ansel Bakery

Milk and Cookie Shots from Dominique Ansel Bakery Photograph: Lauren Spinelli


Because a standard book announcement is too boring for the man who brought us the most sought-after treat of 2013—or the history of mankind, really—Dominique Ansel is celebrating the upcoming release of his book, Dominique Ansel: The Secret Recipes by handing out free Cronuts and cookie shots at secret locations throughout NYC. Until 5:30pm today, follow the pastry genius on Twitter and Instagram (@dominiqueansel), or use the hashtag #followtherabbit to discover his next destination. The first one is Flatiron, and we suggest you’re prepared to keep your eyes peeled around similar locations, one with easy access and enough space to welcome the masses (Union Square, Bryant Park and Washington Square come to mind).

As loyal fans of Ansel’s—we honored the Cronut and handed out cookie shots at this year’s Food & Drink Awards—we fully support you nixing any plans you had today in favor of this pursuit. And we’re excited for the cookbook, to be released October 28. Ansel’s website promises it’s not just about teaching how to make Cronuts and other standouts from his Soho bakery, but “about creativity and how you can harness it to create a phenomenon with things as simple as flour, sugar and butter.” We'll toast to that—with a cookie shot, of course.


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Editor: Marley Lynch (@marleyasinbob)

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