Treatments for men

Where to cop a shave, beer rinse or massage.



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    Barbiere NYC

  • Photograph: Courtesy of Barbiere NYC


    Barbiere NYC

  • Photograph: Courtesy of Lisa Schorr Day Spa


    Lisa Schorr Day Spa


Barbiere NYC

Barbiere NYC: Classic shave 246 E 5th St between Second Ave and Cooper Sq (646-649-2640, Regularly $30. TONY deal Mention TONY for 20 percent off this treatment through Wed 2.
Once I was reclined in my chair (one of only two at this tiny Italian throwback), my barber laid an invigorating, drenched-in-menthol hot towel on my face. This was followed by lavender-scented preshave oil and warm shaving cream; both are hand-mixed by the owner. My stubble was eliminated after two gentle go-rounds with the razor, and the shave ended with another towel—this one cold and soaked in lavender oil.
Best part: A free shot of Jameson (or espresso) coupled with an early-blues-leaning playlist only enhances Barbiere's old-timey, when-men-were-men vibe.
Why it's worth it: During the next two days my mug felt as smooth as Justin Bieber's, yet emitted a distinctly manly scent my girlfriend dubbed "Don Draper--ish."—Tim Lowery

Erica Fleischman Salon, A Men's Salon: Beer rinse 142 E 49th St between Lexington and Third Aves (212-750-5666, $20.
It felt a little wasteful to have perfectly good Sam Adams poured on my head, but the ten-minute scalp massage that preceded the boozy splash sloshed away any stress I felt about precious suds going down the drain. And that's the point: The beer just adds a butch twist to a fancy shampoo and scalp massage (although Fleischman notes that there's an old belief beer builds hair volume and shine).
Best part: Help yourself to free Scotch—or beer!—while you wait.
Why it's worth it: It's a cheap and quick way to get rid of tension during a lunch break. And no, you don't smell like booze afterward.—Ethan LaCroix

Lia Schorr Day Spa: Neck and shoulder massage 686 Lexington Ave between 56th and 57th Sts, fourth floor (212-486-9670, $50.
The technician kneaded my neck and shoulders, spending a generous amount of time on my back as well—head and neck tension often originates in the spine, she explained.
Best part: Cupping hot stones in her palms, she reprised the upper-body rub. Then she turned me over, nesting the stones under my back, and delivered a killer scalp massage.
Why it's worth it: Thoroughness: The four-area focus vaporized my tension (for a few hours, anyway).—Michael Martin

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