The NoMad Hotel

Time Out says

Mon May 7 2012

A block south of hipster hub the Ace Hotel, the NoMad heralds what may finally emerge as a bona fide ’hood: North of Madison Square Park. The properties share a developer, and like the Ace, the NoMad is a self-contained microcosm encompassing destination dining—courtesy of Daniel Humm and Will Guidara, of Michelin-three-starred Eleven Madison Park—and the first stateside outpost of Parisian concept store Maison Kitsuné. Struck by the Haussmannesque facade of the 1903 limestone building (a former corporate HQ), owner Andrew Zobler enlisted Jacques Garcia, known for designing celebrated rue Saint-Honoré A-list crash pad Hôtel Costes to create the opulent interiors. Original features in the public spaces, such as elaborate ceiling moldings and mosaic tile floors, have been meticulously restored. After seeing a photograph in a design book of a Paris apartment Garcia occupied in his twenties, Zobler encouraged him to bring the same lived-in bohemian style to the hotel’s guest quarters. Vintage Heriz rugs soften the weathered maple floor, salvaged from a 1905 factory. In keeping with the residential aesthetic, the wall concealing the loo and shower cubicle is dressed up as a damask “screen.” Many rooms feature old-fashioned claw-foot bathtubs, and the exclusive argan-oil products were supplied by provençal perfumer and lifestyle brand Côté Bastide. Each room has its own art collection, built on the theme of travel around photographs, sketches and correspondence amassed from French antique shops. Rooms: 168.