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    • In this series

      • Articles
        • What's your parenting type?

        • {Type-A} Mom

        • {Hipster} Dad

        • {Posh} Mom

        • {Crunchy} Mama

        • {Traditional} Dad


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  • Features

    Time Out New York Kids / Issue 27 : Dec 13–26, 2007

    {Posh} Mom

    Shoshanna black Geo-CutOut Shift available at Bloomingdale’s, 504 Broadway (212-729-5900). Classic Pram in Marina Blue, available at the Well Appointed House, wellappointedhouse.com. Shot on location at Tracy reese, 641 Husdon Street.

    Her habitats Tribeca, Upper East Side, West Village
    Her profession Unless she’s a marquee actress, she has none, but her socialite duties and occasional turn on the benefit committees for New York City Ballet and Met Opera events keep her busy.
    Income Unlimited
    Her baby’s ride The Inglesina Classica Pram

    HER HAUNTS

    • Tribeca
    • Upper East Side
    • West Village


    Draped in cashmere and dripping with Jo Malone, the Posh Mom doesn’t bother with a plebian stroller. No, she has her nanny push a pram, thank you very much. Because even though she’s never lived abroad, she considers herself très European, of course. And speaking of nannies, the Posh Mom never leaves home without one. “The nanny pushes the pram down the street to the park while the mom walks beside them, invariably on her cell phone,” says Brenna Beirne, owner of Maggie’s Threads for Kids and an Upper East Side native who escaped to Brooklyn to raise her own two children.

    Perhaps that phone call has to do with scheduling hair appointments and sessions with her private Pilates instructor. A baby nurse who has worked in New York City for more than 20 years claims the Posh Mom is the busiest of all the parent types: “She comes home every day with shopping bags and a fresh manicure.” And like the Type-A Mom, the Posh Mom signs her darling daughter or son up for every class imaginable—to improve her tot’s chances of getting into the 92nd Street Y Nursery School—but lets her live-in be the escort (why should she dirty her Prada pants on those grody playmats?).

    Still, don’t call the Posh Mom selfish: She spared no expense on her babe’s lavish layette and makes sure her little one is bundled in only the finest. And to the Posh Mom, the finest equals French (or anything that at least sounds French): Oilily, Catimini, Deux par Deux, Lili Gaufrette and, of course, nothing but Mustela for her cherub’s sensitive skin.

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