Time Out New York Kids Audience Demographics
Mission statement | Editorial overview | 2008 Deadline schedule
Mechanical requirements | Audience demographics
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PRIMARY USE OF PUBLICATION AS A...
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Mother
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84%
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Father
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11%
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Other
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5%
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AGE
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Under 24
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0%
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25-44
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80%
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30-34
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21%
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35-39
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32%
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40-44
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21%
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45-49
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12%
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MEDIAN AGE
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38 years old
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EDUCATION OF PARENT
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Attended or graduated college
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98%
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Post graduate degree or study
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44%
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EMPLOYMENT STATUS
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Full time
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51%
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Part time
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17%
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Stay-at-home parent
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28%
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HOUSEHOLD INCOME
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MEDIAN HHI
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$141,000
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AVERAGE HHI
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$222,000
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NUMBER OF KIDS
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44%
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of our readers have ONE child
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24%
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of our readers have TWO children
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18%
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of our readers have THREE children
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2%
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of our readers have FOUR children
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KIDS' AGE
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Children 5 years or younger
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90%
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Children 2 years or younger
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45%
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Children 3-5
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44%
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Children 6-11
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38%
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GENDER OF CHILDREN
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48%
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of our readers' kids are male
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45%
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of our readers' kids are female
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SCHOOL
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69%
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of our readers' kids are of school age
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42%
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attend private school
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35%
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attend public school
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MONEY SPENT ON EXTRA-CURRICULAR CLASSES/LESSONS IN ONE YEAR
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$500-$1,999
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49%
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$2,000 or more
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30%
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AVERAGE
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$1,200
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