Hirohisa opens in Soho

Hirohisa Hayashi (Hibino) dives headfirst into the cuisine of his native Echizen Town, Japan for his eponymous Soho eatery.



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  • Photo: Caroline Voagen Nelson

    Duck salad at Hirohisa

  • Photo: Caroline Voagen Nelson

    Amber jack with sansho at Hirohisa

  • Photo: Caroline Voagen Nelson

    Corn chawanmushi at Hirohisa

  • Photo: Caroline Voagen Nelson


Photo: Caroline Voagen Nelson

Duck salad at Hirohisa

Goodbye, Kyoto; hello, Fukui—Hirohisa Hayashi, former owner of small-plates spot Hibino, culls inspiration farther up the Japanese coast for this eponymous Soho eatery, opened on August 1st. At Hirohisa, there’s nary a sushi roll in sight—instead, find market-driven regional specialties from Hayashi’s native town, Echizen, available à la carte or in multicourse omakase: roasted miso-marinated lamb; tofu-skin-wrapped shrimp cakes with shishito; and steamed koshihikari rice imported from Ikeda, Fukui. Styled as a traditional kappo, small plates are dispatched directly from the blond-wood chef’s counter, giving a bull’s-eye view as Hayashi tops sesame tofu with sea urchin and soy dashi à la minute. “Kanpai!”-ready beverage options consist of beer (Sapporo, Kunda) and sake, including Hirohisa’s own house-made plum rice wine, a blend of Tokusen, Denshin and Kokuryu sake aged for more than two years. The minimalist 20-seat space—designed by Super Paprika, the firm behind Momofuku and Ippudo—features exposed brick, washi-papered service trays and whimsical ceramic tableware. 73 Thompson St between Broome and Spring Sts (212-925-1613)


Slow Roasted Hudson Margret Duck Salad, $19
Sesame Tofu with Sea Urchin, $15
Toji-Age (Fried Shrimp cake/scallop wrapped in yuba sheet), $21
Takiawase, $16
Chilled Uni Chawan Mushi (Corn flavored Egg flan with Sea urchin, Shrimp and dashi jelly), $22
Shira-Ae (Grilled Summer Vegetable with Tofu and Corn Sauces), $12
The Soup, MP
Assorted Sashimi, MP

Specialty Fish of the Day, MP

Grilled Japanese Wagyu beef v.s. Black Angus, $38
Roasted Miso Marinated Colorado Lamb, $33
Iberico Pork Shio Kohji Yaki, $31

Grilled Mackerel Hako Sushi, $17
Ikura Don, $20
Uni Don, $23
Tai-cha, $19
Steamed Koshihikari rice from Ikada, Fukui, $5
Tsukemono, $5

7 course, $100
9 course, $100

Users say

Mr. Fuji
Mr. Fuji

I enjoyed Sashimi very much.